Western Airconditioning & Refrigeration Private Limited

WESTERN has a very wide & professional service network, which has also been one of the major reasons for our dramatic rise to a leadership position in this industry. Our service setup is unparalleled in this industry & has helped us achieve a very high level of customer satisfaction.

Senior Industry person who has brought a lot of experience to our Organisation and in turn benefiting our customers heads each WESTERN Centre. We currently operate through four zones & 33 Company Owned Service Centres.

These centres cater to much wider area corresponding to equipment supplied by us & we are continuously expanding our service base in line with expansion of our equipment sales and customer requirements.

These Centres currently operated by us employ over 500 technical representatives of whom a majority are mobile field officers, provided with two wheelers and Mobile Phones to attend the customer's complaints and breakdown in the shortest possible time. The Company is constantly upgrading its service infrastructure to provide the best possible service to the customers such as the recently acquired Automatic Gas Charging and Recovery System from Switzerland and also our Mobile Service Vans, etc.

WESTERN is also able to use it's service infrastructure for Asset tracking of all customer assets and regular feedback on the same resulting in a lower loss percentage of 3% to 4% as compared to a beverage industry average of 7.5% to 10%. We at WESTERN pride ourselves for our strong after sales service support.

Western Refrigeration Pvt. Ltd is committed to the development and manufacture of products that have minimal impact on the environment over their entire life cycle, from product planning through disposal, in addition to enhancing fundamental product quality and performance.

New Preface:
Soft Look Deep Freezers: WHF200G, WHF300G & WHF400G. We have redesigned these models for a soft and better look with exquisite statement of beauty and craftsmanship.

Other New Introductions:
Chocolate Cooler: WVCO36CC
Visi Coolers: WPVC1500, SRC400SAX

A lot of our success can be attributed to the vision laid down by our Founder and Chairman Mr. Bhupinder Singh Machre which are evident in the objectives of our Company :-

• Provide high quality equipment at the most competitive price.

• Provide a one stop shop to meet all the requirements of our customers.

• Provide strong after sales service support.

• Contribute to society by being an environmentally conscious company.

• Most importantly providing complete satisfaction to our customers in our products and services and to our employees in their work.

To provide highest customer satisfaction through our products and services at competitive prices. Be a complete solution provider through planned and continuous improvement of products, process and people, being fair to our associates and employees in growth and success with conscious concern for the environment and society.

To be the largest manufacturer of Commercial Refrigeration Equipments in Asia by 2012. This leadership would be achieved through Investment in Technology and engineering resources as well as a Clear Differentiation in the Value Preposition to the Consumer.

The WESTERN Group although being a closely held company believes in professional management and over the years has been able to maintain a healthy mix between its promoting family and its professional managers. The team is headed by our Founder and Chairman Mr. Bhupinder Singh Machre duly supported by our Directors Mr. Harmeet Singh Machre and Mr. Parmeet Singh Machre who in turn are supported by our other senior managers, all having vast experience in their respective fields.

Apart from the above, the company also has a high standard of qualification and experience for all middle management and employees.

We Believe in:

• According top priority for customer needs through prompt & appropriate response.

• Team spirit  through mutual co-operation & support & participative decision making.

• Clear Crisp Frank & effective oral & written communication.

• Disciplined & systematic working with well defined responsibilities & accountabilities.

• Training our employees for peak performance & developing them to their utmost potential.

• Respect & care for every individual associated with us.

• Commitment to excellence through perfection & consistency.

• Growth of an individual through objective evaluation of performance.

• Cost effectiveness by optimum utilisation of time & other resources.

• Encouraging innovation & creativity by welcoming challenges & suggestions & by accepting risk.

• Being responsible good corporate citizen.

• Dissemination of information.

In early 1997 WESTERN Refrigeration decided to setup a production facility for the manufacturing of Visi-Coolers primarily to cater to the requirement of Coca-Cola India . This plant started commercial production in August 1997 and is located 90kms north of Mumbai at Shahpur. This plant has an installed capacity of over 96000 units p.a. The plant employs over 200 people and first of its kind in India to use Cyclopentane Insulation (CFC Free ) technology for the manufacture of Refrigeration Equipments.

In mid 1999 WESTERN decided to setup their second plant at Silvasa which is 160km from Mumbai. This plant also has an installed capacity of over 55000 units p.a. and currently produces different models of Visi-Coolers, Deep-Freezers, Ice-Cream Conservators, and Beverage Dispensers under license from Lancer Corporation (U.S.A). Our flexible production system in this plant has helped us to add more products to our folio. Both the plants use the most modern imported computerised machines and have complete Painting/ Powder Coating and processing facilities besides having Automatic Foaming, Charging Systems and State of Art Coil Wrapping and Taping Machines. The WESTERN Group also has other smaller manufacturing companies in the group which also act as vendors to our two main plants for components etc.

Our 3rd manufacturing plant is located 40 Kms from Colombo at Katunayake special economical zone which is adjacent to Colombo's only International Airport. This plant has an installed capacity of 55000 units and is the only plant within the group which has heat exchange line catering all our other plant requirement.

 

After having initially started of as a trading company WESTERN was quick to adapt to the manufacturing business and in a span of Eleven years has been able to manufacture a wide variety of Display Cabinets, Deep Freezers and Chest Freezers which are performing well under the tough Indian conditions and are paying tribute to our High Quality of production.

WESTERN to retain its leadership position has continued to invest in Research and Development facilities at both our factories. We have also setup test chambers to simulate the high ambient conditions such as those faced in the Indian market and test all units developed by us before they are approved for sale. All units manufactured by us are designed and approved to perform under these conditions.