Streaming, also called webcasting, allows the simultaneous transfer and display of audio, video, and rich media to computers, mobile phones, i-Pods accessing the web.
 
Interactive elements like, presentation slides, live chat, Q&A can be run in sync with the video and the content can be archived.

Organizations are now streaming press & analyst meets, executive messages; TV interviews; staff meets and other events to employees, investors, customers and the media.

They are also using streaming media for marketing & corporate communication; to train sales force and customer support personnel and collaborate online.

Enterprises need a way to communicate with its stakeholders that has greater impact and immediacy. Voice, video and rich media provides the perfect medium.