LEGENDARY ZENITH BRAND BUILT ON 90-YEAR HERITAGE OF INNOVATION AND LEADERSHIP For generations of Americans, the famous Zenith name has been synonymous with quality and innovation over the past nine decades. Today's Zenith-brand flat-screen HDTVs, digital TV tuner converter boxes, DVD players and other digital products build on a proud heritage of leadership in entertainment products for the home and professional markets. Beginning with the advent of radio, the Zenith brand has been associated with countless industry-leading developments, including the first wireless TV remote controls, the first portable and push-button radios, and the first HDTV system using digital technology, to name a few. The Early Years Zenith got its start in 1918 when two wireless-radio operators set up a "factory" on a kitchen table in Chicago and began making radio equipment for other amateurs. By the early 1920s, the infant radio industry began to grow as did the business, which sold radios under the name "Z-Nith." (This was the origin of the Zenith Trademark, derived from the call letters of the founders' amateur radio station, 9ZN.) Zenith Radio Corporation was incorporated in 1923. Quickly establishing its industrywide leadership in the 1920s, Zenith helped found what is now the Consumer Electronics Association, was instrumental in launching the National Association of Broadcasters (with Zenith's CEO as the first NAB president), and recommended the formation of the government agency that later became the Federal Communications Commission (FCC). The young company's early accomplishments included the world's first portable radio (1924), the first home radio receivers to operate on household current (1926), and the first automatic push-button radio tuning (1927). Zenith's famous slogan, "The Quality Goes In Before The Name Goes On," was first used in 1927.