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144188195215245280

Ambika Traders

Kishangarh, Rajasthan

| GST  08FZVPS7067G1ZB

| Verified Supplier

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Ambika Traders - Wholesaler of nirma washing powder, nirma detergent cake & super nirma washing powder in Kishangarh, Rajasthan.

Nature of Business

Wholesaler

Legal Status of Firm

Individual - Proprietor

GST Number

08FZVPS7067G1ZB

Nirma Washing Powder
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Nirma Washing Powder

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This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein. This product was priced at almost one third to that of the competitor brands, resulting into instant trial by the consumers. Owing to its unique environment-friendly, phosphate-free formulation, the consumers became loyal to this brand, helping it to over-take the decades’ old brands, in terms of volumes. This brand had been ranked as the “Most widely distributed detergent powder brand in India” as per All India Census of Retail Outlets carried out in 435 urban towns by the AIMS (Asian Information Marketing & Social) Research agency [Brand Equity - The Economic Times, March 11, 1997]. As per the ORG-MARG Rural Consumer Panel [December 1998] survey, Nirma brand has been ranked as highest in terms of penetration in washing powder category [BT Rural Market Watch, Business Today, June 22, 1999].

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Nirma Detergent Cake
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Nirma Detergent Cake

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Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the “Nirma detergent cake” in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. Available in 125g and 250g pack sizes, this brand has done exceptionally well. AIMS survey ranked Nirma detergent cake as “The Most widely distributed detergent cake brand”. Due to its unique formulation, this product offers benefits like less melting in water, better stability, and therefore lasts longer. As per the ORG-MARG Rural Consumer Panel [December 1998] survey, Nirma brand is ranked highest in terms of penetration in washing cakes / bars category [BT Rural Market Watch, Business Today, June 22, 1999].

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Super Nirma Washing Powder
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Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 % lesser, thus providing a very attractive ‘value-for-money’ proposition. This brand, within a short span of two years, had cornered substantial market share in the premium detergent segment and continues to perform well.

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