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Design Articles

Our range of services include Book Icons, Flag Icons, Arthritis Logo, New Anz Logo, Altitude At The Precinct The Spaghetti Tower and Anz Bank New Logo.

Book Icons
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There is one, most important measure of a good design: it should serve its purpose, and should serve it well.

If something is created to reflect its purpose simply, logically and self-explanatory, it automatically becomes good-looking, and everything falls in the right place. When, however, a design is there merely for the sake of “design”, it often renders itself impractical, illogical and difficult to use, especially for new users. For example, if a button looks like a button and is placed where the button is required, it is a good button, regardless of its artistic rendering. It may not be called a “cool piece of a great new interface” by reviewers of the latest gadgets, but it is still a good button that serves its purpose; and not a single new user will have any problems figuring out what to do with it. A button is for pressing, it’s that simple.

With the release of iOS7, the mankind asserted its move from the era of unnecessarily complicated, illogical, overloaded, bloated ubiquitous 3D shine, gloss and sparkle to the era of equally illogical and difficult to decipher flatness, stylisation and oversimplification. Perhaps, it does look “new” and “cool” to those who love new things, updates and re-designs, no matter whether they are necessary or not, those who, for example, buy every new smart-phone model as soon as it is available. But the logic and good interface is not a thing of fashion or a measure of “coolness”.

As one of my art mentors was saying, “If a painting isn’t working, there are usually one or both reasons behind the failure: painting something that isn’t there, or not painting something important that is there.”

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Flag Icons
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Both detailed 3D and simplified 2D design approaches have their place and purpose, and, when used correctly, one can’t substitute another. A piece of text, an information block, or an image of a flat object don’t need gradients, inner shades, sparkles, highlights, shine and bubble effects. On the other hand, a button, a slider, or any other control element that the user is expected to treat like a tangible 3D object — to press, to drag, to move — should look like a 3-dimensional thing.

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Arthritis Logo
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ANZ will definitely have to use the new logo in conjunction with the letters ‘ANZ’, otherwise the new customers will never find their buildings. And this means that the logo became more complicated: three letters, as it was before, plus the new strange shape.

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New Anz Logo
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An alien? A croissant and two biscuits? A hygiene product? Either way, it does not seem to be related to a bank.

Is it a person crying for help as it is being caught by a monster? Three parts of something broken? I doubt any bank would like to promote itself like that.

To find out what the new logo actually means, I had to source and read the official ANZ media release, where ANZ Chief Executive Officer explained, “The central human shape represents ANZ’s customers and people and the three shapes signify ANZ’s three key geographies — Australia, New Zealand and Asia Pacific.”

Wow! As far as I remember, logos are a form of visual art, while texts and oral explanations do not belong there. Which means, to understand a logo, we are not supposed to require listen, talk or read anything. Now I am really curious what kind of thinking approach the people are supposed to have to figure out the meaning of the new ANZ logo by themselves, without any explanations.

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Altitude At The Precinct The Spaghetti Tower
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Australia is a country of big things. We have the Big Banana in Coffs Harbour, the Big Merino in Goulburn, the Big Rocking Horse in Gumeracha, the Big Gumboot in Tully, the Big Pineapple in Nambour, the Big Murray Cod in Swan Hill, the Big Lobster in Kingston... Why not have the Big Spaghetti?

In the commercial age of profit maximization it makes more sense to build things in the centres of big cities and then derive as much profit as possible. So, what is the most expensive and profitable thing? The real estate. Therefore:

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Anz Bank New Logo

Anz Bank New Logo

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Old Anz Logo White Day

Old Anz Logo White Day

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Old Anz Logo Blue Night

Old Anz Logo Blue Night

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Old Anz Logo White Night

Old Anz Logo White Night

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