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Applieo

Kolkata, West Bengal
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Branding Engagements

We are a leading Service Provider of Brand DNA & Brand Image and Brand Naming & Taglines from Kolkata, India.

Brand DNA & Brand Image
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Brand DNA & Brand Image

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Unlock Your Brand's Unique DNA
Branding is a distinguished art which has the potential to make your business sustain for long. In fact, great branding can easily make a business while poor branding can kill one. It's remarkable how little most business owners know about their brands! It's important to keep the nuances of brand right in track. If you don't have the perfect picture of your brand in mind, the portrayal will lack in conviction. The result is poor acceptance among the consumers which is never a good sign.

Branding Endeavors With Our High Intuitive Brand DNA
Branding in modern business is often deemed as a superior art form as it encompasses myriad sections of visual communication. Taking into account the core concept of a brand and transforming it to a cohesive communication, it takes an art work of specialized hands or more specifically, of minds. At Applieo we not only design corporate layouts, rather pieces of marketing communication to fill in the much needed void of your business. The conceptualization of a brand needs creativity, patience and knowledge across cross industry platforms. Expertise in various domains means we can cohesively integrate various verticals to reach your desired output. Our main strength lies in going beyond the traditional approach, in other words we don't just merely follow the established trends rather we love to walk on our own offbeat approaches which are unique and fresh in nature.

We Make Your Business More Viable And Profitable 
  • Gauging The Need Of Product Or Service: We guide you through the ups and turns when you first thought to turn your business into a brand. We specifically sort out the actual real time need and purpose for the brand and where it comes justified. If you have got a sustainable consumer base then only your business can act upon and function at a respectable level. Getting to know the actual effect of the business is also important in that regard.
  •  Analysing The Weak And Strong: Getting a Brand DNA right largely depends on analyzing and finding out the key weaknesses of the firm. In fact the weaknesses should be given more emphasis than the strengths to cover any operational loophole. Many businesses fail due to lack of proper analysis of the risk factor. We categorically identify any ambiguity existant in your present business model and provide you with necessary solutions.
  •  Knowing Your Audience: Consumers are the life of any business. Your Brand DNA must appeal to the target audience or else it becomes a lost cause. Understanding your consumers is not enough though. We let your consumers know that your business understands their needs. It thus helps to go a long way in developing a positive relationship with them.
  •  Getting The Message Right: For any brand to survive, constant communication and relation building is the key. We help to get your points to the consumers in the most understandable manner. If you accomplish the job of communicating the brand's core aesthetics right, half the job is done there itself. 

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Brand Naming & Taglines

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What's In A name? Shakespearean Adage Goes Wrong
They say what's in a name. Well Shakespeare might have been right in his dramatic declaration but it seems to differ in real world marketing! A name lacking the flavour of your business can really make a negative impact on brand exposure. Go by the history and you will see that iconic brands have reinvented themselves by just changing their names! It's imperative to say that a brand name is the first step in the series of brand promotions which a company can undertake in its lifetime.
Names Are More Than What They Seem
Names and matching taglines are potent tools of branding whose importance can't be ignored at all. Crisp and innovative names help brands to stick out in today's frenzied marketing communications melee. In addition to it, a catchy and memorable tagline goes a long way in creating an impression among consumers and general mass alike. In today's scenario of targeted marketing, a stand out brand name and tagline holds the key to win the rat race. For us, it is a process of continuous research and expert consultation to get the concept of naming right. Brand strategy and positioning is a key facet of this exercise.
Names, Once They Are Common, Quickly Become Sounds
A name which usually is the first thing to be seen and more often, the first thing to be forgotten. Because of this human nature, it is vital for companies, services as well as nonprofit organizations to get the most suitable brand name which brews a great belief and ideal perception accomplishing business success. We ensure that it inspires, tempts and interacts with the common soul. We produce a variety of choices that conveys emotional impact and esthetic power, but are attached in the commitment of what the brand can offer to the customer without a shadow of doubt or even clearly. A brand name along with tagline must always come from coherent brand approach and positioning - for they're a ready advertisement for your company or product. What it also does for your business is it cuts through the marketing clutter and creates a niche with hard hitting impact. Whether you take it or not, names and taglines are undoubtedly accountable words - depicting the brand's motives and vision in words.
  • Our Taglines Reflects The Color Of Your Brand
  • Contrasting words creates consumer's interest.
  • Breaking patterns to cultivate ingenuity. Implication of a valid promise.
  • Proper communication of brand USP.
  • Interaction capability with target demographic.
  • Aesthetic suitability.

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