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Applieo

Kolkata, West Bengal
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Reputation Management

Offering you a complete choice of services which include Page Presence Refinement, Fake Review Quarantine and Search Engine Acceptability.

Page Presence Refinement
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Page Presence Refinement

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Having a web presence is almost pivotal for any business and surely nobody wants to get it wrong. A strong web presence goes a long way in creating a sustainable business. Getting web exposure sorted needs multi disciplinary understanding about how the web works. It is important to have a favorable web presence which is not only functional, but also provides important insights on the future course of actions to partake.
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  • Refining Business Goals: Does your business page go in sync with your business goals? Are the contents of your business page aligned to the core aesthetic of your business? If not, then there’s need for page refinement to make it more informative, useful and most importantly useful to your business. Having business information, major highlights of offerings and basic contacts are the fundamental needs to refine page presence.
  •  Having Business Blog: Regularly updating and maintaining a business blog goes a long way in building a favorable image among consumers and give them a platform to interact in real time. It also provides a better understanding of your business to potential consumers as well as existing ones.
  •  Home Page Optimization: The home page of a website is necessarily a mirror of the site. It necessarily is the window to the contents that the website has to offer. Having an optimized homepage surely will do tricks in turning the casual onlookers into potential customers.
  •  Customized Newsletter: Newsletters are great ways to get your word around and specifically works well with target audience. Getting regular updates to the mailbox of consumers surely will be beneficial for the web presence of the website.
  •  Social Media Integration: This is the age of social media. Thus social media integration simply has to be in the process. From good old microblogs to a plethora of social media platforms, having a favorable presence immensely boosts a business’ reputation in the online world.

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Fake Review Quarantine
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Fake Review Quarantine

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Shovel Out The Bad Name From Your Business
Review sites and forums are on a rage nowadays, with seemingly all netizens keen on sharing their experiences. Statistics show that over 80% of internet users scour the web for valid organic information and review sites works as a perfect solution for them. But the irony is as much as 15% of online reviews are either forged or contrived with malicious intentions. To win back your good title in web, you have to insulate your business from such crap and formulated reviews.
Join Battle Against Fake Reviews And Testimonials
Online review sites are hitting popularity where everyone shares opinions, positive and negative, true or false, useful or just rants and for many businesses these reviews have a significant impact on the bottom line. For an example, a 1 star increase (on the basis of 5 stars) can result in a 10% lift in business and vice versa. First hand experiences and reviews are treated as the most acceptable form of gauging the reputation of a product or service. When in one hand this can be used as a potent marketing and consumer communication tool, it can also be used against the business interest! Yes, we are talking about fake and negative reviews about product and service which are rampant nowadays. While a favorable review adds to the performance of a business, a bad one curtails it quite a bit. Our Fake Review Isolation service counters ill motived reviews and refurbishes the poorly rated business.
Responding To Negative Reviews
Even the most powerful search engine, Google is unlikely to prevent the faux reviews it finds. All it might do is penalising the website from indulging in such tactics. Those fraud reviews still remains so naturally it doesn't suit your purpose. To enhance your online reputation the first step is to know where the consumers communicate. A major chunk of netizens use testimonial sites to get review of products and services. It is thus important to have a favorable presence in these mediums. We monitor, moderate, communicate and counter fake and negative testimonials across prominent review platforms. As competition increases we would see a manifold rise indulging such vicious practices. Isolating these deeds is what counts.
We Make Sure That Your Business Remains Genuine
  • Responding False Claims: It is no secret that competition can be nasty. More often false claims about a product or service are circulated by the competing counterparts. A viable step is to counter these claims with our well planned strategic approach. We make sure the consumers have faith in your business andd you don't loose your ground.
  •  Get Moderating Access: We make you business genuine by controlling the content shared and reviewing testimonials posted which gives the business owners leverage to have a better exposure among target groups. This is the fist step one can take to have a better grip on their dampening reputation.
  •  Flooding Out Bad Reviews: Now bad reviews can be hazardous for search results. What we do to counter the menace is building up an algorithm to organically flood out and discredit those fake reviews.

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Search Engine Acceptability
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Acceptability of websites to search engines remains a question mark for many. There is a marked failure in a website's visibility in search engines even though professional SEO techniques are implemented. Search engine acceptability is a key factor in garnering organic traffic to target websites. The one factor that remains constant in the quest of garnering more acceptability in search engines is to align the aesthetic of the site to the prevalent parameters put down by search engines.
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At Applieo we constantly research about how the web works. We provide integrated solutions to make your site more search engine friendly by adhering to the web prescriptions. We collect user data from various channels and make them the actionable input materials. We conclude in depth primary and secondary researches to conclude the loopholes that are marring the exposure and viability of website on the internet. We provide consultation and services pertaining to the means of plugging those holes effectively. Our services include finding the quotient of adherence that the site has to different web parameters.
  • Google Webmaster Guidelines: Well, Google has clearly spelt out the do’s and don’ts of web behavior for maximum leverage. At Applieo we effectively gauge whether the site parameters are in sync with the parameters set down in the Google rulebook. We look out for the design and content parameters, the core technical guidelines as well as the quality guidelines set down by Google.
  •  Yahoo Guidelines: Yahoo runs in close proximity to Google in regard to search engine market share and hence can’t be overlooked. Yahoo has some preset parameters which are quite similar to Google's and thus not had to replicate.
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Keeping search engines happy certainly will earn handsome returns for any website. It is pivotally important to follow the search engine acceptability as well as coding guidelines to reap the rewards of organic traffic. Having ahigh acceptability rate will certainly encourage other webmasters to place relevant links in the site. Usefulness of a site naturally affects the search engine positioning of any site. At Applieo we help you plug the problems which are restricting your website to be an able performer.

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