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SEO is dead, long live SEO! SEO strategies are evolving on an almost daily basis – Google’s algorithm changes up to 500 times per year – and we all need to keep up with the changes.
Optimising for a human audience, and not just the technical elements of websites and online content, is essential. Today the demand for quality content is increasing, and the single most important factor in SEO. That’s what the people want, so that’s what Google presents.
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