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Arch Academy Of Design

Jaipur, Rajasthan
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ARCH is a member of The International Council of Societies of Industrial Design (ICSID), a non-profit organization promoting the profession of industrial design. ARCH is also a member of The Hong Kong Research Institute of Textiles and Apparel (HKRITA). The key role of (HKRITA) is to foster research, development and technology transfer in the textile and clothing industry. ARCH has received several International Grants for research towards curriculum development including Faculty exchange programs supporting knowledge dissemination and evolution of innovative industry relevant pedagogy. The Cardonald College, Glasgow and the ARCH Academy of Design have received funding from the British Council, Scotland to initiate new self-sustainable partnerships under the Scotland- Jaipur Partnership Development Fund under the head of "Creative Industries". Presently, both colleges are actively involved in the development of links in knowledge sharing and the development of common curriculum areas and course content within Fashion, Textile & Jewellery Design. Previously, under the Prime Ministers Initiative for International Education (PMI2) of the British Council, ARCH in partnership with Doncaster College, UK, has received funding for a Staff Exchange and skill transfer Program between the two institutions.
ARCH in partnership with Perth College, UHI, Scotland, has received the prestigious 45,000 GBP UKIERI Institutional Capacity Building Grant (UK India Educational & Research Initiative) from the British Council, for an exciting and mutually beneficial project based on Communication & Use of Design for the Creative Industries. The 2 year project has started with implementation planning visits to Scotland & Jaipur by each others teams. Progression agreements are being worked out between ARCH and a number of UK universities. ARCH has already signed an LOC with the DeMontfort University, UK and is in the process of signing MOUs with other top rung UK based universities, institutions and colleges like Goldsmith's, University of Salford, University of Creative Arts etc. This kind of collaborative activity includes progression, Staff & Student Exchange programmes, skill transfer programmes and development of Curriculum and pedagogy in Design Education. Details are available on pages further on in this prospectus, as well as on the ARCH website.
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Nature of Business

Service Provider

Year of Establishment

2000

Project Execution
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Project Execution

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Jaipur Metro Uniform Design
An Expression of Interest (EOI) was published by the 'Jaipur Metro Rail & Corporation Limited' (JMRCL) calling for proposals from well established Fashion/ Uniform Design firms to contribute through a 'Uniform Design Contest'to design Office Uniforms for the employees of the upcoming Jaipur Metro. The Arch Academy of Design 'Project Cell' under the guidance of its Director Ms Archana Surana, senior Faculty & technical Experts, conceptualised and developed the final range of garments (uniforms) for six different categories (cadres) as per the design parameters provided by JMRCL, and keeping to the strict timeline and terms of the uniform design contest.
ARCH was awarded the prestigious project by the jury panel (comprising seven technical experts from different sectors) who appreciated and approved of the outfits which were designed to be a blend of Contemporary style with traditional sensibilities. It has completed and delivered the main phase of the project successfully with only manufacturing to follow.

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Research & Development
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Research & Development

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Fashion Colloquia 2013,
London College of Fashion
Ms. Archana Surana, Founder & Director of Arch Academy of Fashion was invited by the London College of Fashion (LCF) to present a Project proposal at the Fashion Colloquia 2013 held at London under the auspices of IFFTI (International Foundation of Fashion Technology Institutes).
Ms. Surana presented the Concept note titled "Innovation in Development of Indigenous Eco Crafts for High Fashion Global markets" which aims at providing sustainable livelihood solutions to vulnerable craft communities, and reducing environmental impact of harmful synthetic dyes and improving local economies.
The projection of 'Natural Dyes' value-added with 'hand-block printing/ tie-dye' as a 'Masstige' (Mass+Prestige) product requires strategic promotion of the 500 years. old indigenous vegetable-dye Sanganer textile industry, portraying the inherent advantage of natural-dyes with their excellent properties of being antibacterial, deodorizing, and UV-resistant. Great potential exists for the reduction in the consumption of highly polluting synthetic dyes, and the replacement of toxic and carcinogenic dyes and intermediates.

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B Des Fashion Design Course
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Course Duration4 years
No Of Persons25

Course Content

Focusing primarily on fashion, fashion history and context, the overall content emphasises the appreciation of context and meaning in design, whilst providing concepts of fashion evolution and design adaptation. The content in the programme includes theoretical and practical design aspects; the emphasis is placed on research and critical thinking, introducing students to the body of knowledge that supports achievement within a higher education learning environment.

Learners are encouraged to record and analyse the key drivers which influence fashion globally, including ecological, environmental, ethical, technological and aesthetic factors.

Students learn about historical and contemporary artists and designers and prepare presentations illustrating how this work inspires and influences current fashion, lifestyle and culture. They are expected to challenge and develop methods of fashion forecasting and directional influences and develop a creative uniqueness by exploring the design process through specific projects.

Establishing individuality in generating concepts, developing design ideas and creating a personal visual language is fundamental to successfully achieving required outcomes in the programme and therefore learners are encouraged to develop initiatives and perception through personal expression and enquiry and utilise their progress to develop creative potential and personal style.

Curriculum

Year 1 Introduction To Fashion Design

First year supports students in gaining fundamental knowledge and skills in design.

Additional Stream Specific Foundation Inputs from 2nd Semester onwards.

English Communication, General Hindi, Environmental Studies, Elementary Computer Applications, History of Art & Design, Fundamental of Design, Visualisation & Drawing Techniques, Material Studies, Design Principles, Design Method.

Year 2 Building On Foundational Skills in Apparels

Second year builds upon students’ knowledge and skills in Fashion & Textile design.

Fashion and Textiles Materials Understanding-I, Fashion Merchandising, Apparel Manufacturing Technology, Fashion and Textiles Materials Understanding-II, Garment Construction techniques, Pattern Drafting in Fashion (Kids & Women), Fashion Illustration, CAD / CAM in Fashion Design, Design Project - Women’s wear/Kids wear, Industry Exposure.

Year 3 Collaborative Project Work & Research Oriented

Third year includes ARCH curriculum which advances students’ knowledge and skills in Design for the Fashion Industry.

Fashion Promotion and Marketing, Fashion Forecasting, Pattern Construction in Fashion (Indian wear & Draping), Design Project- Indian wear, Design Project- Men’s wear, Design Project- Adaptive Clothing.

Optional Subjects: Product Photography, Fashion Accessory, Visual Merchandising, E-Commerce for Product Life Style (One to be chosen).

Year 4 Real Life Projects, Industry Exposure & Enterprise

Entrepreneurship, Brand Development, Advanced Design Studies (Final Collection), Design Portfolio, Sustainable Design (Eco Design, Social Cause, Green Marketing) Mentored by Industry, Professional Practice (Internship & Industry Mentored), Dissertation(Documentation & Visual Presentation, Practical Aspect), Industry Exposure.

 

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B Des Interior Design Course
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No Of Persons25
Course Duration Of Diploma4 Year

Course Content

This Bachelor of Design degree programme balances creativity with sensitive, pragmatic design thinking. Our students are problemsolvers and researchers who design interior and spatial environments where people thrive.

Industry projects and placements, and field trips provide opportunities for students to connect classroom theory, including the perception of space and human interaction with built environments.

Students interact with industry mentors to research, develop and document large-scale projects from initial concept to construction documentation. Practising architects, designers and other professionals are actively involved in the delivery of lectures and assignments to learners who provide work experience and even future employment. ‘Live’ projects and ‘real life’ briefs support the content of the programme inside the classrooms

Learners engage in integrated research to include analysis of the brief, preparation of initial ideas, market research, investigation and practical exploration into materials, processes and techniques.

All aspects of Design are addressed, and learners gain a thorough understanding of contemporary professional practice and all aspects of project management in the field of Interior Design. They develop an understanding of the roles and responsibilities of the professional interior designer, including working within teams of other professionals.

Career Opportunities

There are innumerable career opportunities for working with established Interior Designers and Architectural firms as well as large builders; Working as Specialists or Consultants for Exhibition Designers, Museum Designers, Graphic Designers, and Freelance Designers; working for Retailers, Supermarkets, Emporiums, Advertising Agencies, Visual Merchandisers, etc. Entrepreneurial enthusiasts can set up their own Interior Design Firm or even an Event Management company or Production Design House.

Learning Outcome
  • Demonstrate critical thinking to identify, analyse, and solve interior architecture and design problems through completion of interior design studio projects.
  • Apply creative and critical thinking to solve interior environment problems from a human-centred approach and apply this knowledge to design solutions.
  • Demonstrate preparation for global design practice by incorporating cultural norms of user populations and applying that knowledge to design solutions that support globally diverse end users.
  • Demonstrate effective visual, verbal, and written communication.
  • Apply ethical and professional practices.
  • Demonstrate social responsibility by designing sustainable interior environments that support indoor environmental quality and improve the quality of life for occupants.
  • Engage in integrative professional design practice by contributing interior architecture and design expertise to collaborative design teams.

 

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B Des Jewellery Design Course
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Course Duration4 Year
No Of Persons25
Eligibility12th Any stream

Course Content

The four year Bachelor of Design in Jewellery Design aims at integrating the finer aspects of design, technology, materials and processes with the various levels of production from precision-orientation to vendorbased manufacturing.

In this programme, learners attain a high-level of competence in the creative design process from inception to realisation. They are given the knowledge and understanding of the creative potential of materials and construction methods and are encouraged to explore widely andselect appropriate manufacturing processes and finishing techniques.

Learners gain a thorough understanding of historical and contemporary professional practice through visiting galleries, shops, trade fairs, exhibitions, and high profile retail fairs. Guest speakers, practical workshops and visits to professional studios, workshops and appropriate industrial sites immensely help to contextualise practical studies.

Links are nurtured with practising jewellers and other craft practitioners, artists and designers to deliver assignments to learners and to provide work experience and workshops/ master classes. Assignments are vocationally relevant and exciting ‘live projects’ guided by real life industry briefs and representative mentorship from industry, are brought into the classroom to support the contents of the programme.

Career Opportunities

The programme prepares students for careers as designers in the jewellery industry, product development managers, accessory designers, trend analyst, merchandisers, creative head, design manager, brand managers, production manager, store managers, sourcing managers, costume jewellery designers, jewellery blogger, stylists, bench jewellers and entrepreneurs.

Learning Outcome
  • Understand the visual, tactile and decorative characteristics of jewellery materials.
  • Understand the factors & principles relevant to Jewellery product design eg concept, ergonomics, form, function, aesthetics, trends, end user, lifespan, materials, manufacturing methods, costings, level of finish, testing, sustainability.
  • Be able to respond to professional design requirements and to develop skills in planning and producing prototypes.
  • Understand the connections between design management and manufacturing.
  • Outline the personal and professional characteristics of successful jewellery work, including the special ethical considerations in this field.
  • Describe the distinctive characteristics of different jewellery-making materials, including gems and other stones, precious metals, alloys, and nonmetallic materials.
  • Explain the principles governing the design and production of jewellery items.

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B Des Craft And Accessory Design Course
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No Of Persons25

Course Content

The programme is intended to innovatively integrate Indian Crafts with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing.

Learners are guided to consider the utilitarian and creative principles of craft and accessory design. They are encouraged to develop an understanding of how the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions.

Students are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft.

Career Opportunities

Craft-based product designers, design managers, product development managers, designers of costume jewellery, leather goods, giftware, tableware, watches, interior products, bags, footwear and handicraft, sourcing consultants, visual merchandisers, toy designers, bespoke products

Learning Outcome
  • Understand the principles of product design and its local, national and international considerations in the context of concept, ergonomics, form, function, aesthetics, trends, end user, lifespan, materials, manufacturing methods, costings, level of finish, testing, sustainability.
  • Ability to plan and design a product to meet requirements client brief, live brief, self-negotiated project, constraints, requirements, plan of work; estimates; deadlines; costs; scale eg one-off, smallscale, large-scale, volume; research; sampling.
  • Demonstrate skills in design development, using appropriate techniques to communicate ideas and respond to identified needs.
  • Ability to use technology to produce models, prototypes and presentation materials.
  • Understand the connections between design management and manufacturing.

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BA Product Design Course
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BA Product Design Course

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No Of Students20

Course Content

The Bachelor of Arts in Product Design has a specific focus on an innovative integration with Indian Crafts and contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to completion. Students are encouraged to develop an understanding of how products include the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions and outcomes.

Students are encouraged to challenge conventions and to question the roles of form, function, culture, context and concept in relation to materials, techniques and processes. To achieve personalised creative solutions and to reflect on their own distinctive approach to design, learners are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft.

‘Live projects’ guided by real life industry briefs are brought into the classroom and implemented where possible so that learners have an understanding of the relationship between the client, designer and craftsman/ producer/ manufacturer. Learners are helped to understand the role and responsibilities of the designer-maker in a commercial context, including one-off and batch/ mass production and develop the ability to communicate three-dimensional ideas effectively to clients and craftsmen. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.

Career Opportunities

Product designers, craft-based product designers, design managers, product development managers, designers of costume jewellery, leather goods, giftware, tableware, watches, interior products, bags, footwear and handicraft, sourcing consultants, visual merchandisers, toy designers, bespoke products.

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BA Graphic Design Course
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BA Graphic Design Course

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No Of Persons20

Course Content

In the Bachelor of Arts in Graphic Design, students explore historical and contemporary graphic contexts to develop understanding of how visual language is used to communicate with an intended audience, purchaser or user. They develop skills and understanding of the way in which aesthetic, social and cultural values underpin visual communication and their use by commercial visual communication.

Where possible, projects combine the analysis of others’ use of visual language with practical and experimental work, and the resultant extracted meanings and methods are used to encourage learners to develop and apply analytical skills at a suitable level. Students are encouraged to identify the purpose of their communication, the meaning, message or information they wish to convey and the characteristics of their target audience and apply their skill and understanding of visual language to effectively communicate meaning to the intended audience.

In so doing, learners are encouraged to develop their own personal style and create visually interesting graphic work in a range of styles, produce independent visual material that is free of restraints of a defined communications task, and then adapt the work to perform a communication task.

Career Opportunities

Graduates will engage with the industry in roles of Graphic and written Content developer for various Design Firms; Freelance Writers, Journalists, Reporters, Researchers, Trend Analysts, Curators; Copywriters, Columnists; Illustrator for Book Publishers, Newspapers, Lifestyle Magazines, Research Firms or Public Relations Firms; Graphic Artist, Visualiser, Art Director, Graphic Communicator for Media and Communication.

Critiques of work and peer review provide a forum for considering the application of principles to practical work. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.

Learning Outcome
  • Explore typographic technologies and processes in specific contexts.
  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Develop Art and Design solutions, through an iterative development process, in response to a given brief.
  • Evaluate the requirements for packaging in response to a brief.
  • Evaluate the effectiveness of storytelling in a visual narrative.
  • Present a range of promotional material, using branding guidelines, in support of a given brand.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.

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Craft Design Interventions
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DCH Skill Upgradation for Artisan
  • In the year 2009, ARCH was sanctioned a 5 year long Artisans Training Program, by the Development Commissioner of Handicrafts, Govt. of India, under the Human Resource Development through Established Institutions scheme. The objective of this program is to train 100 Artisans every year in the development of Fashion Accessories in Textile, Leather, Metal, Wood & Terracotta Craft. A Terra Cotta Lab, Wood Workshop, Textile Lab and Leather Workshop have been constructed and commissioned to fulfil the purpose. ARCH has successfully completed 3 years of this ongoing training program and trained 300 artisans till now. The nature of work involved the following:
  • Skill Mapping, Skill Identification, Product & Material Innovation, Finishes & Surface Treatments
  • Development of Craft products
CII Cera Glass Event 2012
  • ARCH provided Design consultancy services to the CII (Confederation of Indian Industry) for Cera Glass 2012 (an international B2B trade fair & conference on Ceramics, Glass & Allied products) jointly organized by RIICO, CII, & ICS with the support of the Ministry of Commerce, Government of India, where, under the guidance of senior faculty, the Interior Design Department of Arch and design students carried out the entire work of visualization, planning & design of the Cera Glass Haat space of 1300 sq. mtr (a special attraction for the visitors) and the implementation of its structures, including the signage, display and lighting for product exhibitors. The project gave the students involved an excellent opportunity to understand the dynamics and practical aspects of translating creative concepts into usable execution.

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Vocational Studies in Design
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  • Fashion Design
  • Textile Design
  • Interior Design
  • Jewellery Design

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Foundation Studies in Art & Design
Foundation Design
BTEC Level 5 HND in Fashion & Textiles
Fashion Design
Textile Product Design
BTEC Level 5 HND in 3D Design
Interior Design
Jewellery Design
Craft Product Design
Lifestyle Accessories Design
BTEC Level 5 HND in Graphic Design
Graphic Design
Design Communication
BTEC Level 7 Extended Diploma in Strategic Management & Leadership
Design Management
Strategic Management & Leadership

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  • Bachelor of Business Administration (BBA)
  • Bachelor of Commerce (B.Com.)
  • PG in Garment Productions & Export Management(GPEM)

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  • Edexcel Assured Certification
  • LCCI Certification

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