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Aroha Multipurpose Society

AROHA is perhaps one of those few professional social organizations that came into existence primarily to facilitate emerging NGO’s and community based organizations for adopting proficient methodologies in order to address relevant issues for fiscal endurance and upgradation. Aptly named AROHA, the organization is literally attempting to create a crescendo for scaling up the efforts to bring focused transformation in the lives of women who are attempting at their economic revival and sustenance. The organization has a special focus on women and women™s groups that are keen on self employment opportunities.

The brain child of two sensitive women who are professional management practitioners with expertise in marketing and research - AROHA was created as a means to an end for bringing qualified know-how to the growing fraternity of Self Help Groups proliferating in the NGO world. Both Vishakha Rao-Jathar and Sharmistha Gandhi are Management Specialists with more than fifteen years background in Marketing and Market-based Research.
Abdicating lucrative occupations in the corporate world they tentatively set forth to start off with their dream of providing support to the growing numbers of small scale entrepreneurs that were escalating in the all-pervading SHG scenario.

AROHA was established as a mediating entity for assisting the interested agencies to adopt professional norms in their miniscule commercial set-ups. With the growing numbers of financial institutions providing monetary loans it became all the more essential to provide the necessary knowledge to such business enterprises in order to make them skilled at the rules and regulations of market based strategies for leading them on to make a go of things. Also for the last two decades NGOs working for the SHG formation for savings and credit activities were more focused in social goals rather than enterprise management. With little or no skills in rendering enterprise management for economic betterment and also for lack of clear cut objectives in this direction, the IGA schemes being put forward through financial institutions were continually being doomed.

AROHA entered the social development sector with the aim of striking a balance between social and economic empowerment. It therefore became a challenge to instruct the simple, untutored and unlettered SHG members to become capable of understanding the mechanics of small businesses. More so, to promote income-generating undertaking in a way that they began reaping good returns and learned to underwrite their loans.
In the years 2004 to 2008 AROHA steadfastly remained focused on promotion of livelihoods, capacity building initiatives and extending training support as well as surfacing as a resource agency for all of the above for the benefit of other allied agencies. With time self help group formation activities were also undertaken.


Basic Information

Nature of BusinessManufacturer
Additional BusinessWholesaler
Company CEOSharmistha Gandhi
Year of Establishment2004

Our Vision

Our Vision
Sustainable livelihood and life of dignity for every woman.

Our Mission

Our Mission
AROHA is as a voluntary organization, which would help under privileged rural, tribal and urban women to get access to sustainable livelihoods by ‘Enabling Communities’, ‘Building their Capacities, ‘Helping them to get Access to Credit’, ‘Small Enterprise Management’ and lastly ” Reaching Markets through Forward Linkages’’.

Business Objectives

  • Motivate poor women to organize themselves into self help groups for their capacity building, self development and access to credits
  • Motivate individuals, SHGs, NGO heads and facilitators in promoting sustainable livelihood
  • Impart quality-training inputs to enhance capacity building and skills development
  • Provide marketing research, advice and support for Income Generating Activities
  • Develop domestic and overseas market linkages for products of NGOs and SHGs
  • Carry out social research on various aspects of socio-economic upliftment
  • Provide active consultancy for development of strategies related to marketing of products/services

Our Team

Our Team
  1. Mrs. Vishakha Rao-Jathar B.Sc. MBA(Marketing) 27 Years Marketing, Marketing Research, Marketing Training.
  2. Mrs. Sharmistha Gandhi B.C.S., MBA (Computer Mgt.) MBA (Operations Research) MBA (Marketing Mgt.) 23 Years Education, Marketing, Strategic Planning, Marketing research.

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