Backbone Business Solutions Private Limited

This 2-day course has been developed, ‘by popular demand’, to meet the needs of that broad range of people who work to support the sales process but are not themselves called “salespeople”, even though they make a considerable contribution to sales success.

To develop, maintain, and expand business, companies must satisfy a complex array of client needs. It can be difficult for many companies to adequately respond to these needs in an environment shaped largely by uncontrollable external forces.

These forces include existing competitors seeking a larger “piece of the pie,” new entrants into markets, product innovations, and increasingly insistent calls for improved quality and reduced prices. These, as well as and other factors, create new and more sophisticated demands on your internal support groups.By attending our course you will gain valuable insights into client concerns, with an emphasis on service and quality. We help you understand how to handle inquiries and/or complaints in ways that create improved, lasting relationships with clients. You’ll discover how to promote positive “chemistry” between your company and your client by recognising and responding to the needs of each individual, depending behavioural styles.

The training approach we use to ensure that individuals understand how to apply learning is to combine a real life scenario with practical input sessions. This will not be a chalk and talk intervention. We envisage it being an experiential and challenging programme, designed to bring about sustained change in individual behaviour and performance. The scenario can be built upon a true-to-life sale, bespoke to client needs as required, and will have the characteristics of a ‘typical’ sale.

This 2 day course for sales managers and account directors is aimed at staff with responsibility for leading a team of customer-facing sales-people. Delegates will have been involved in high end sales activity for at least three years but not necessarily as a manager.This highly interactive course builds on existing strengths and is focused on the different activities at the beginning, middle and towards the end of the fiscal year. We include Territory analysis and assignments on a vertical industry or horizontal capability basis; pipeline management and snatching victory from the jaws of defeat.

This 2-day course for strategic account managers is aimed at sales-people with highly focused responsibility for Business Development of one, or up to three larger accounts. Delegates will have been involved in high end sales activity for at least three years.This highly interactive course will build on existing strengths and focus on senior management strategic customer issues (preferably identified in pre-course activity). It will stimulate appropriate positioning of an extensive solution capability that optimises the use of all possible resources.

Telephone contact is often the first means of communicating with your customers. It is essential that this experience creates the correct first impression.Telephone Call Handling Techniques introduces participants to extremely effective telephone tools and techniques addressing a variety of needs. The course ensures lots of personal attention is provided for participants with specific requirements.