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144188195215245280

Bajaj Electricals Limited

Mumbai, Maharashtra

| GST  27AAACB2484Q1Z8

| Verified Supplier

View Mobile Number 58% Response Rate

Factsheet

Basic Information

Nature of BusinessManufacturer
Additional Business
  • Supplier
  • Distributor
  • Exporter
  • Wholesaler
Company CEOMr. Shekhar

Statutory Profile

GST No.27AAACB2484Q1Z8
CIN No.L31500MH1938PLC009887

Our Vision

“Enhancing quality of life and bringing happiness with sustainability.”


Integrity: Having complete alignment in what we feel, what we speak and what we do thereby demonstrating honesty and having strong moral principles.


Trust: Having firm belief in the reliability, truth and ability of all stakeholders and company processes.


Team work: Believing in ‘one for all and all for one’ thereby working together to exceed our expectations in achieving organizational objectives.


Empowerment: Creating conditions and enabling people to take responsibility for enhanced contribution towards organizational objectives.


Customer Delight: Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.


Innovation: To continuously explore, develop, create and implement new technology, processes, ideas and products.

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About Us

Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July 14, 1938. Subsequently the name of our Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation dated October 1, 1960.

In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans became a subsidiary of our Company and subsequently, with effect from July 1, 1984, the business and undertaking of Matchwell was amalgamated with our Company.

In the financial year 1993-1994, our Company entered into a joint venture with Black & Decker Corporation, United States, for the manufacture and marketing of power tools, household appliances, and related accessories, through a separate company named Black & Decker Bajaj Private Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & Decker Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker Bajaj was renamed as Bajaj Ventures Limited. However, in the financial year 2002-2003, our Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures Limited ceased to be a subsidiary of our Company.

In January 1998, our Company established a new manufacturing unit at Chakan near Pune and commenced operations of manufacturing of fans and die-cast components. The production of fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our Chakan unit.

In September 1999, our Company established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara, Maharashtra. The facility continues to run profitably till date.

In the year 2000-2001 our Company set-up our manufacturing facilities including a fabrication unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice towers, and related products, and the said manufacturing facilities commenced commercial production with effect from April 1, 2001.

In November 2002, our Company entered into a technical collaboration and brand licensing agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical appliances under the brand name of "Morphy Richards" in India.


In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.

In the year 2005 our company entered into a Distribution agreement with Trilux Lenze of Germany for high end technical lighting.

In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a company engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").

In 2012-2013, we have completely divested our stake and association with Black & Decker Corporation, USA.


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Our Goals

MARKET LEADERSHIP

To provide quality, reliability and good value in the products we sell and services we offer. To be sensitive and responsive to changing customer needs right from product development stage to after-sales-service. To aim to become market leaders in whatever we take up for marketing – whether in restricted areas for certain products or on an All-India basis for others.


PRICE COMPETITIVENESS

To improve our competitiveness by constantly enhancing the performance of our manufacturing, development, marketing and administrative functions. We would like to improve our profits by higher market share rather than by higher margin.


CONSUMER SATISFACTION

To develop the right relationship between the Company and all its customers, so that the customer’s needs are met simply and effectively. Services should not just be a slogan; it should be our ‘Dharma’. We have already established a consumer cell to take care of consumer complaints as also desired by the council for FAIR Business Practices.


ETHICAL DEALINGS

To conduct the company’s affairs with honesty and integrity. People at every level will be expected to adhere to high standards of business ethics.


SOCIAL RESPONSIBILITY

To discharge our responsibility to people. We are committed to five groups of people and we cannot reduce the emphasis of obligations and responsibilities on any of them.


OUR SUPPLIERS

They are our backbone. We have to see that they earn reasonable profits from dealings with us. We should also assure them satisfactory growth so that they also prosper with the prosperity of the company.


OUR DEALERS

To motivate them by offering quality products at reasonable prices. We must create conditions for them in which they would like to establish long term relationship with us. We must make such policies that will improve the profits of our dealers.


OUR PEOPLE

To offer growth and encourage promotion from within by proper training and motivation. To create an atmosphere that will encourage best of talent talent to join our company. To see that the fruits of prosperity are shared by those who have contributed in the prosperity of the company.


OUR SHAREHOLDERS

To assure them proper growth and return for their trust in us by investing their money in our company.


OUR CONSUMERS

To ensure that our customers are kept satisfied through good quality products at reasonable price and proper after-sales-services.


PROFIT AWARENESS

To earn reasonable profit is extremely essential for discharging our obligation to any of the above five groups of people. Awareness to profit has to be strengthened and percolated at all levels, since each person is expected to and must contribute to increasing the profitability of the Company.


QUALITY CONSCIOUSNESS

To perpetually strive to improve the quality where there is to be no compromise. People at all levels-whether they are employees or vendors, or dealers – should be made to consider “quality as a way of life”. The emphasis on quality is not to be restricted to our products and our services only, but to all spheres of our activities.


TECHNICAL SUPERIORITY

To develop our Company in technical orientation so that we sell our products on the basis of technical superiority.


ACTION ORIENTATION

To be on our toes and always dynamic whether markets are good or bad. There should be no place for demoralization and frustration if the markets are bad or for complacency or lethargy when they are good. We should not be satisfied with our past achievement but strive for higher and better performance like a real “Karma yogi”.


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