- We are "The Chemical Company" successfully operating in all major markets.
- Our customers view BASF as their partner of choice.
- Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.
- We generate a high return on assets.
- We strive for Sustainable Development.
- We welcome change as an opportunity.
- We, the employees of BASF, together ensure our success.
Sustainable Profitable Performance
Ongoing profitable performance in the sense of Sustainable Development is the basic requirement for all of our activities. We are committed to the interests of our customers, shareholders and employees and assume a responsibility towards society.
Innovation for the Success of Our Customers
Our business processes are oriented towards adding long-term value and competitiveness. In partnership with our customers, we help them be more successful. To accomplish this, we jointly discover business opportunities and develop products, procedures and services that are on a high scientific and technical level.
Safety, Health, Environmental Responsibility
We act in a responsible manner and support the Responsible Care ® initiatives. Economic considerations do not take priority over safety and health issues and environmental protection.
Personal and Professional Competence
We form the best team in industry by fostering Group-wide the diversity of personal and professional competencies. Intercultural competence is our advantage in global competition. We encourage our employees to make use of their creativity and their potential for common success.
Mutual Respect and Open Dialogue
We treat everyone fairly and with respect. We pursue an open and trusting dialogue within our Company, with our business partners and relevant groups in society.
We act in accordance with our words and Values. We comply with the laws and respect the good business practices of the countries in which we operate.