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Nature of Business
Service ProviderInternet Marketing Service
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Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet". Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.Digital customer data and electronic customer relationship management (ECRM)systems are also often grouped together under internet marketing.Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO),banner ads on specific websites, email marketing.
Benefits-Abiliity to market your services for free or at a low cost.-Ability to sell anything online.-Ability to collect payment online.-So many business models on the internet that it supercedes or traditional business models by a mile.-Ability to create affiliate systems and recruit affiliates.-Lot's of resources freely available online.-Lot's of how-to resources.-People are open to sharing their knowledge on the internet.
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Marketing Outsourced Service
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Marketing Outsourced is a well established marketing consultancy, offering your business a low cost alternative to employing dedicated marketing staff or retaining large agencies".
We deliver expert marketing advice and a wide range of marketing communications services on a project, monthly or daily basis.B2B Expertise Specializing in technology companies and business-to-business SME's ingrowth mode, areas of expertise include: Advising on marketing strategy Devising cost effective marketing programmes Creating memorable brands with analysis, design and implementation Improving sales collateral, company literature, presentation material, websites & proposal documents Lead generation campaigns to grow the sales pipelineRaising brand awareness through PR and eventsNurturing reseller channels with marketing support Building partner relationships We set clear objectives, design cost-effective marketing programmes and deliver a consistent and focused service time after time.
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Branding Service
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The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers".
The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name." A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of aproduct, company or service.A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand. In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles. The word "brand" is sometimes used as a metonym, referring to a company that is strongly identified with a brand.1. Memorability. 2. Loyalty. 3. Familiarity. 4. Premium image, premium price.5. Extensions6. Greater company equity7. Lower marketing expenses8. For consumers, less risk
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Promotion Service
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The following are two types of promotion:1. Above the line promotion.Promotion in mass media (e.g.TV,radio,newspaper,Internet,Cell Phones and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the advertisement.2. Below the line promotions All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. promotional products, sponcerships, product placement, testimonials, sales promotion, merchadising, direct mail, personal selling, pulic relations, trade shows. The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion,direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity,positioning, competitive retaliations, or creation of a corpoate image. Fundamentally, however there are three basic objectives of promotion. To present information to consumers as well as others To increase demand To differentiate a product. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product. The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. Elements of the marketing mix are often referred to as the "Four P's": Product- It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the automobiles and the disposable razors. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches marketing saturation. To retain its competitiveness in the market,product differentiation is required and is one of the strategies to differentiate a product from its competitors. Place-Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion- represents all of the communications that a marketeer may use in the marketplace. Promotion has four distinct elements : advertising,public relations,peronalselling and sales promotions. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards.
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Market Research Service
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Benefits:
1) Will help you better communicate. Learn about your potential clients — who they are and what they want the most. Nothing improves communication skills better than a little person to person contact.
2) Will help identify opportunities. Check the competition. Are they missing something you can capitalize on? What can you do better than they can? Are you clients in need of something nobody else is offering?
3) Will minimize risk. Just like any situation, if you come prepared you will be less likely to loose and more likely to win.
4) Will create benchmarks to help you measure progress.
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Advertising Service
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Event Management Service
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"Event management is the application of project management to the creation and development of festivals, events and conferences".
Event management involves studying the intricacies of the brand,identifying the target audience, devising the event concept,planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return oninvestment have become significant drivers for the event industry.The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate. Benefits-Simplicity in Execution -Compelling Agenda -Speaker Management -Speaker Sourcing -Finding Sponsors-Conference Collaterals -Site Logistics
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Web Design And Development Service
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