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Brand Protection Associates

Noida, Uttar Pradesh
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In the new globalized economy, the pirating of intellectual property rights has become a major trans-national problem diluting the brand equity and profitability of large and small multi-nationals, often presenting risks even greater than large-scale frauds. In a world where the brand is company's crown jewel, brand piracy can threaten the very life blood of any major business group. Trade in counterfeit products is estimated to be in billions of dollars every year. World famous companies manufacturing their brand products in emerging markets have often suffered from unscrupulous vendors and manufacturers who are quick to copy the brand products and launch the same in the market. Brand Protection Associates have developed a comprehensive Brand Protection programs to counter & curb counterfeiting. Brand Protection Associates is a trusted name in the field of Intellectual Property Right (IPR). It has the comprehensive expertise necessary to develop tailor-made solutions for protecting brand products. BPA also advises its clients on the implementation and application of security technologies at their facilities to prevent leakage of vital information, logos and portfolios pertaining to their renowned brands. This ensures effective protection of their brands and the related issues. Safe guarding Intellectual Property Rights requires a multi-faceted strategy combining prevention and response with internal and external measures to protect the company intellectual assets. Brand Protection Associates have the experience and capability to deliver strategic & tactical brand protection solutions wherever piracy occurs. We work with brand owners, law firms, in-house counsels and other stakeholders to provide effective tactical program to check unethical exploitation and thefts of Intellectual Property Rights.+ Read More

Nature of Business

Service Provider

Registration And Licensing-Ip Licensing
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Intellectual Property Licensing is an important issue facing all technology companies. Before entering into license agreements a number of issues need to be addressed, including invention ownership, obtaining and identifying licensable subject matter, and developing a licensing strategy. We address all these issues on behalf of our customers.

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Market Survey
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Market Survey

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Market surveys are carried out to gather vital information about availability and circulation of Duplicate / counterfeit products of a particular brand, price range, Quantum of circulation of duplicate product, approximate percentage of duplicate products vis-a-vis genuine products markets where the spurious products is in circulation, and the extent of existence of grey market as well as circulation of counterfeit products in the markets.

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Consultancy And Audits
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Consultancy And Audits

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We provide total consultancy in protecting the individual Brands from ever increasing circulation of counterfeited, duplicate and pass off products in the market by continuous monitoring the market and giving well analyzed and well reasoned consultancy services to the client regarding the quantum of circulation of duplicate products in the market, and the types of enforcement action available to curb the trend of increasing circulation of spurious products.

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Consultancy And Audits-Ip Audits
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IP Audit is systematic review of the IP assets owned, used or acquired by a business. IP Audit is used to uncover the under-utilized IP asset, and to identify any threats to a company’s bottom line to enable business planners to devise informed strategies that will maintain and improve the company’s

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Ip Assets Management-Due Diligence
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Choosing the wrong business partner may prove to be a financial disaster for any company. This is where due diligence comes in.

Due diligence requires multidisciplinary approach. Besides the traditional requirement of checking financial, legal and environmental areas of a business before acquiring or selling a group, the IP due diligence check, shall go into the details of the status and positions of Intellectual Property Rights assets of the concerned company.


Our IP due diligence services are tailored to a client's requirement.

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Ip Portfolio Management
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Ip Portfolio Management

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Creating an effective IP strategy with checks, balances, and regular evaluations to leverage and protect intellectual assets is vital for a company. A company’s intellectual asset strategy should be clearly thought out, and not an after thought. Our team evaluates the strengths and weaknesses of a client’s intellectual property portfolio. We counsel the company and work as a strategic business partner to maximize your IP protection and minimize your exposure to intellectual property rights of third parties. In portfolio planning, you need to ask a lot of questions, an

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Valuation Of Ip Portfolio
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There are many important events in a company’s life when it needs to understand the value of its intellectual property. Some of the key events requiring this valuation are :-

  • To obtain financing for a company
  • To license intellectual property to a third party
  • To sell the company or its intellectual asset
  • To acquire a company or its intellectual assets

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Ip Securitization
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Ip Securitization

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IP Securitization is a financing technique for monetizing intellectual property. IP securitization allows right holders to obtain financial benefits in return for the right to receive royalties from their innovations over a predetermined time.

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Ip Valuation
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Ip Valuation

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In recent years, smart companies have effectively started using Intellectual Property system to create, identify, and manage the value of most of their intangible assets by developing and executing intellectual property asset management strategy, but till now this is limited to few companies worldwide only.

IP Valuation is done on the basis of Cost Approach, Market Approach and Income Approach.

Cost Approach Method is a complex method of determining the value of IP by aggregating the costs involved in its development.

Market Approach Method is an approach which is basically used in the absence of a buyer-seller or a licensor-licensee relationship.

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Registration And Licensing-Patent
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Patent grants exclusive right(s) to inventor(s) for making, using and selling a new product / process for a limited period of time, subject to full disclosure of that product / process, thereby protecting and rewarding the innovation. The key ingredients of a patent grant are uniqueness Patents are compulsorily registerable. Patent services offered by us are : - Patent Registration Patent Litigation Supports

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Registration And Licensing-Copyrights
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Copyright provides exclusive right(s) to the author(s) for their literary and artistic works. The main objective of such protection is to encourage and reward creative work. Copyright protects the form of ideas and NOT the idea itself.

We offer to verify the following copyright services:

  • Transfer of Copyrightable works along with the other business assets
  • If seller does not own a copyright in such works, review who owns the copyright and the nature of seller's right to use the works.
  • Preparation and submission of documents concerning all copyright registrations
  • Licenses related to any copyrightable works used by seller

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Registration And Licensing-Design
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Design comprises creation of human intellectual ideas in the form of manufacturing products based on -

  • Looks i.e. appearance
  • Utility i.e. function
  • Clients’ Wants i.e.customer wants
  • Serviceability
  • It is compulsorily registerable and the Design services offered by us are filing of designs to the concerned authority.

It is compulsorily registerable and the Design services offered by us are filing of designs to the concerned authority.

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Registration And Licensing-Trade Marks
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Trade Mark means any symbol capable of differentiating the goods and services from those of other enterprise. It should be distinctive and not deceptive. Its normal validity is for 10 years but can be renewed for an indefinite period. Trade Mark services offered by us are : -
Trade Mark Registration
Trade Mark Litigation Support.

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