Nature of Business
The Navigation Marketing Process
The 10K foot approach
We help develop a marketing process to create a structure to define, understand, measure, review & act on a daily, monthly and annual basis for all revenue- generating activities. This also helps to identify the ‘right things’ and learning how to do them well. We do it over a three-step process:
The marketing mediums and tactics that we will use to execute the formed strategy to achieve the goals.
The assets, software & processes that would be used during the tactical execution of strategies.
We conduct periodic reviews to identify opportunities, evaluating best tactics to be used, adoption of new processes for tactical execution, clarify marketing strategies to keep a balance of focus on understanding what to be doing and doing things well.
Is your website a mere nameplate or a sign board of your organization without a specific objective or goal?
If you agree, then read on…
Consider building a house without a proper design blueprint in place.
Even before you hire building contractors, you need to have an idea what you want from your house?
The biggest mistake people make by not allocating time & resources to plan the strategic objective of the website.Why A Website Strategy Is Important
There are a number of reasons why it’s important to put extra attention on your website planning. A website is so much more than an URL and some content on some pages.
The first reason is your website sets the tone for your business and it tells the world who you are. Today brand is everything when someone’s new to your business or wants to refresh themselves on what you do, the first place they go is your website. It is actually your business representative around the clock and therefore it is important to be consistent with your brand in appearance and aesthetics too.
The second reason your web site strategy is important is that it can create new opportunities for you! Visitors to your website will leave with the feeling of ON or OFF, so what you need to do is put relevant content for them to avoid a no-decision – when it should be a YES.
Website strategy helps you determine just how much information is enough for your unique way of doing business.
Finally, your website is part of a bigger business and sales strategy and you need to make sure that you are consistently thinking about it as part of the whole canvas! Many marketing pieces, would have a backlink to your website. They point back to that web address so you need to think about that user experience when they land on your site, and the best way to get them to take the next step.
There are countless ways that we can use your website to support your business strategy. It might be that we send people to a specifically targeted page on a topic they’re interested in, or we allow them to interact and receive a free piece of information – with a lead capture. We also need to think about how your website can support getting visitors in contact with your business in a way that helps you identify what their needs are and what their next step is.
So…by thinking about your website strategy ahead of time you can plan based on what is required in the bigger scheme of where your business is going!
While these steps will vary based on your company’s needs, here’s what a well-developed tactical Web strategy should look like:Step 1: Establish Your Goals
Before you start creating a website, make sure you’re clear on the basics:
What are you trying to achieve with your new website?
What is your website’s main purpose?
“What’s the biggest goal of your website?”Step 2: Define Your Audience
Your Customers/ Target Groups / Segments and audience will play the biggest role in your website and therefore you need to know everything about them. From basic demographics to - Who could be your customers? Who could search your product/services? What could be the Keywords? What do your users like to do? What social networks do they use? How technically savvy, are they?
This user research could include focus groups, analysis, surveys, interactive exercises, or existing and potential customer interviews, depending on how in-depth you choose to go.Step 3: Set Your Brand
The last thing you want is for your website to give your audience mixed messages from a confusing brand image. How do you want customers to feel about your brand? We can help choose color schemes and other elements to best convey that emotion.
Make your people a competitive advantage. We specialize in improving performance through people and functional excellence, talent management and planning programs.Operational Excellence
With a focus on speed, quality and cost savings, we provide efficiencies in areas like supply chain, sourcing, quality and compliance, shared services/outsourcing, working capital decrease and fixed asset optimization.Growth & Innovation
Release the potential of essential value and product, customer segmentation and retention, including pricing, go-to-market strategy, new product development and salesforce effectiveness to grow and enter in new markets and develop innovative new services and products.
We at Business Navigators, help firms and companies to develop their digital strategies that deliver core strategy and enable them to perform faster and smarter way. Our B2B and B2C digital strategy joins a practical set of a term, high impact initiatives with a dauntless vision for how the step of digital innovation is likely to rebuild the industry over time. Business Navigators works with clients to transform innovation into new business development and make great ideas actionable by combining unique strategy and analytic approaches.Operations Execution
Operations that are modified to customer needs - balancing quality, cost and revenue objectives—jump-start a good cycle of increased employee satisfaction, service quality, and customer loyalty. We combine creative design capabilities with an analytical approach to understand employee behavior and customer experiences to positively impact the top to the bottom line.Organization Execution
Business Navigators approach organizational excellence addresses the best way of organizational strategy. We support our business clients by taking them to the integrated choices and linking the organizational choices with the business profile and strategic choices. We create a new organizational strategy for businesses including decision rights, accountabilities, and a business transform plan. Working with our business clients, Business Navigators start with a focus on which decisions matter most performance. Everyday strategic decisions matter as much as big strategic decisions. We then create integrated organizational systems that are geared to support these key decisions. Our best objective is to fixed new capabilities and repeatable processes so that people at all levels can decide and deliver, again and again.
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B-502, Safal Solitaire Corporate Park, Off. S. G. Highway, Prahlad Nagar, Near Divya Bhaskar, Prahlad Nagar,
Ahmedabad-380051, Gujarat, India