Calcutta Media Institute Pvt. Ltd.

Calcutta Media Institute in association with IAMAI (Internet and Mobile Association of India) has developed a customized course on Digital Marketing for entrepreneurs and professionals. It is a 48-hour classroom programme, where the candidates will be trained ‘hands-on’ on applications in Digital Marketing.

The Digital Marketing course has until now imparted nearly 200 hours of training and has helped at least 100 professionals get a head start in the Digital Marketing Industry. Professionals and entrepreneurs from leading organisations and companies and individuals who want to take up Digital Marketing as a career have benefitted from the Course.

Module Overview

The training covers areas like

•     Introduction to Digital Marketing
•     Effective Inbound Marketing using Search Engine Optimisation (SEO)
•     Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
•     Paid Outbound Marketing – Online Display Campaign
•     Online Display and Video Campaigns using Adwords and YouTube
•     Leveraging Social Media for Market Development and Branding
•     Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
•     E-Mail Marketing
•     Mobile Marketing
•     Digital Media Analytics
•     Campaign Analytics

Faculty

CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.

The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.

Our course alumni

Digital Marketing Course for working professional conducted by CMI has till now attracted various entrepreneurs and professionals as participants from leading organisations and business houses. Corporate Executives from leading corporations like ABP Group, ITC, CESC, Medica Super-Specialty, Peerless Insurance, Rice Group, Greenply, Ambuja Group, Indus Towers, CII, Andrew Yule, United Spirit and Technoindia etc. have attended our course. Also, entrepreneurs and directors from B. C. Sen Jewellers, Mobel Furniture, Siti Cable, Asha Audio, Naturoveda, Rupa Hosiery, CPMC Relocation Logistic Pvt. Ltd. and Limtex Infotech etc. are part of our valued alumni.

Curriculum

The Course Structure

This Course is divided into 12 modules including an industry case study and examination. Each module consists of 2 classroom sessions of 2 hours each (i.e. each module has a 4 hour classroom session) and some take home assignments.The students will be required to complete some assignments and take a written examination at the end of this Course. The students will be considered to have been successfully completed this Certification Course and will be a Certified Digital Marketing Professional on getting a minimum qualifying total marks based on the assignments given and the written examination. The total marks for the assignments and the written examination are as follows.