Calcutta Media Institute Pvt. Ltd.

Course Location	Kolkata
Course Duration	1 year
Subject	Post Graduate Diploma Course
No of Students	70
Preferred Time Slot	session requirment
Course Mode	Offline
Course Type	Full Time
Course Name	Post Graduate Diploma Course
Start Date	session requirment
Name Of Institute	Calcutta Media Institute Pvt Ltd
Course For Diploma	yes
Number Of Classes	session requirment

PGDMM Specialization in Integrated Marketing Communications Management

Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd., and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management in India have come together to offer a one year Post Graduate Diploma Course in Media Management of University of Calcutta with specialization in Integrated Marketing Communication Management.

This course has been designed to provide an opportunity to young graduates to acquire professional skills for pursuing a career in Marketing, Media and Marketing Communication industries in India.

Curriculum

One full Academic year spreading over Two Semesters will include theoretical papers, projects/ assignments and Industry Internship.

• Business Economics & Accounting for Managers
• Business Organization & Management Science in Communications
• Marketing Management
• Brand Management
• Media & Communications Research Methodologies
• Culture & Communication
• Sales Management
• Advertising Development
• Introduction to Media Management
• Events
• Public Relations
• Creative Development
• Media Planning & Buying
• Brand/Account Planning
• Rural Markets & Media
• New Social & Mobile Media
• Communication Sales
• Internship & Project Writing

Pedagogy

This course is completed in two semesters. The teaching is done by academicians and practicing industry professionals with a proven track record. Special classes by visiting faculty, quiz, seminars and project work are a part of the teaching. The assessment is based on written tests at the end of each semester and also on the assignments and internships. Equipment, like LCD projectors, audio systems, wifi and broadband internet connection, etc. is available and will be used as per need of the teaching methodology.

Opportunities

On successful completion of the course, students are awarded a Post Graduate Diploma by University of Calcutta. Successful students could look forward to a career in any of the following disciplines/departments.

• Brand Management
• Advertising
• Direct Marketing
• Activation & Promotions
• Media Planning & Buying
• Media Marketing & Sales
• Creative
• Event Management
• Public Relations
• Corporate Communication
• Rural Marketing
• Social Media
• Digital/Social/Mobile Media

Past students of this course are currently working in leading Print and Television Media Houses, Creative and Media Agencies and Corporates across the country.

Fee Structure

The fee for the course is Rs. 2,50,000.

A sum of Rs. 5000 will be collected as Library Caution Money.

(Library caution money will be refunded at the conclusion of the course after necessary deduction, if any.)

Loan facility: The Institute will provide the certificate to an applicant seeking loan from a bank which has floated the ‘Loan Scheme’, referring that the candidate is a bonafide student of the Institute.

Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd. and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management in India have come together to offer a one year Post Graduate Diploma Course in Media Management of University of Calcutta with specialization in Digital Marketing and Social Media.

This course has been designed to provide an opportunity to young graduates to acquire professional skills for pursuing a career in Digital and Social Media Marketing in India.

Subjects covered

Semester 1

•     Business Economics & Basic Accounting for Managers
•     Business Organisation & Management Science in Communication
•     Marketing Managment
•     Brand Management
•     Media & Communication Research Methodologies
•     Culture & Communication
•     Fundamentals of Digital Marketing & Website Design
•     Search Marketing
•     Advertising & Creative Development

Semester 2

•     Event Management
•     Internship & Project writing
•     Online PR & Reputation Managment
•     Digital Media Analytics
•     Brand / Account Planning for Digital Marketing
•     Integrated Media Planning & Buying
•     Online Display & Video Marketing
•     Social Media Marketing
•     Mobile App & Media Marketing

Faculty

The faculty comprises eminent academicians and leading industry professionals, who have also consulted with major companies like ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and various Government bodies.

Curriculum

The Course will be delivered over a period of 1 year. The academic year is divided into 2 Semesters , while the final semester will be an Internship with industry. Thus, by the time students pass out, apart from a sound theoretical and practical base, the students would have already acquired an industry experience.

This Course will also prepare students for Certification Examinations for Google Adwords and Google Analytics. Interested students can appear for the above Certification Examinations separately.

Pedagogy

This Course is delivered through a unique pedagogy whose key elements consist of

1. Concept Building Theory Sessions – The fundamental theories of Digital Marketing are taught in these sessions.

2. Practical Sessions on “Data Labs” – While a conceptual foundation is critical towards understanding Digital Marketing, Digital Marketing has a significant “technical” component that can only be taught and understood through practical use of technical tools (like Google Adwords, Google Analytics, Facebook Ads, etc) applied on live data of real business. CMI has collaborated with companies and organizations from a diverse sectors like FMCG, Retail and E-Commerce, Travel and Tourism, Healthcare, Education and Government and set up “Data Labs” using real data from business (sans confidential business information). The students of the Course are provided practical training on the Data Labs.

3. Take Home Assignments – Students are given assignments to be completed at home. Such assignments are developed around practical case studies for organizations across various verticals