Calcutta Media Institute Pvt. Ltd.

Calcutta Media Institute in association with IAMAI (Internet and Mobile Association of India) has developed a customized course on Digital Marketing for entrepreneurs and professionals. It is a 48-hour classroom programme, where the candidates will be trained ‘hands-on’ on applications in Digital Marketing.

The Digital Marketing course has until now imparted nearly 200 hours of training and has helped at least 100 professionals get a head start in the Digital Marketing Industry. Our students profile include working professionals and entrepreneurs from leading organisations and companies.

Module Overview

The training covers areas like

•     Introduction to Digital Marketing
•     Effective Inbound Marketing using Search Engine Optimisation (SEO)
•     Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
•     Paid Outbound Marketing – Online Display Campaign
•     Online Display and Video Campaigns using Adwords and YouTube
•     Leveraging Social Media for Market Development and Branding
•     Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
•     E-Mail Marketing
•     Mobile Marketing
•     Digital Media Analytics
•     Campaign Analytics

Faculty

CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.

The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.

Our course alumni

Digital Marketing Course for working professional conducted by CMI has till now attracted various entrepreneurs and professionals as participants from leading organisations and business houses. Corporate Executives from leading corporations like ABP Group, ITC, CESC, Medica Super-Specialty, Peerless Insurance, Rice Group, Greenply, Ambuja Group, Indus Towers, CII, Andrew Yule, United Spirit and Technoindia etc. have attended our course. Also, entrepreneurs and directors from B. C. Sen Jewellers, Mobel Furniture, Siti Cable, Asha Audio, Naturoveda, Rupa Hosiery, CPMC Relocation Logistic Pvt. Ltd. and Limtex Infotech etc. are part of our valued alumni.

Curriculum

The Course Structure

This Course is divided into 12 modules including an industry case study and examination. Each module consists of 2 classroom sessions of 2 hours each (i.e. each module has a 4 hour classroom session) and some take home assignments.The students will be required to complete some assignments and take a written examination at the end of this Course. The students will be considered to have been successfully completed this Certification Course and will be a Certified Digital Marketing Professional on getting a minimum qualifying total marks based on the assignments given and the written examination. The total marks for the assignments and the written examination are as follows.

Written Examination 100

Total Marks 200

It is often said that the secret to any great audio-visual experience (feature film, telefilms, television show or soap opera, documentary, advertisement film, corporate film) is great editing. Editing is what makes a programme move up from good to great. Even a well-directed programme can come out as a boring affair if it is not creatively edited. Similarly, a moderately directed programme can become a big hit due to the creative touch of an Editor. Editing is the heartbeat of an audio-visual programme because it gives the programme a suitable pace and rhythm. It is a perfect combination of Art and Technique.


Curriculum

Theory Classes

    Early days of Cinema – Lumiere & George Mellis
    Introduction to Editing
    Contribution of Edwin S. Porter & D.W Griffith in the development of Editing process, Russian school of thought in Editing – contribution of Pudovkin & Eisenstein
    Necessity of Editing
    Equipments required in Editing – Celluloid & Digital
    Factors may impact Editing choices – (a) Basic shot types, (b) Camera angles, (c) Framing & Composition, (d) Continuity, (e) Basic Edit transition
    Different stages of Editing Process – sorting, assemble, rough cut, final cut
    Language of Editing, Director-Editor relationship, Editing aesthetics
    Use of Sound & Sound Editing
    Editing of different scenes – (a) Dialogue, (b) Suspense, Fight & Chase, (c) Song & Dance, (d) Comedy, (e) Montage
    Second part of Editing & its various stages
    Documentary Editing
    Non-fiction/Reality Show etc. Editing

Practical ClassesTheory classes would be followed by Practical classes on Final Cut Pro (MaC)

•     Introduction to Digital Format (6 hours)
•     FCP (6 hours)
•     How to create a Project in FCP (6 hours)
•     Digitization of the rushes etc. (6 hours)
•     Assembling of Edited scenes (6 hours)
•     Dialogue Scene Editing (24 hours)
•     Song Editing (24 hours)
•     Fight & Chase Scene Editing (24 hours)
•     Documentary, Non-fiction Editing (18 hours)
•     Sound Editing (12 hours)
•     Title & Graphics (6 hours)
•     Import & Export (6 hours)
•     Sum Up & Student exercises (12 hours)

Pedagogy

The course offers to learn all the skills required to edit telefilms, teleserials or any other audio-visual programmes – from technical knowledge to theoretical background, analysis and appreciation with hands on training using the actual equipments. Students are taught all the techniques and nuances required to do a good editing job along with backend data management, whilst also learning about all the latest innovations. Total 156 hours of practical & theoretical classes are spread over 13 weekends – Saturday (Theoretical classes from 5 – 8 pm), Sundays (Practical classes from 12 noon – 6 pm). Theoretical classes will be held at CMI campus, while the practical classes will be held at a studio nearby. Students will be given different individual exercises during the course for better understanding of the technique.

Eligibility

First come first registered basis to fill up limited number of seats.
A photograph and address proof will be needed for the form.

4 Months professional Certificate Course in Cinematography

It is often said that the secret to any great film or television show or even a documentary or advertisement film is good photography. Good camera work is what makes a show move up from average to great. Even a well directed film or television programme can come out as a boring affair if it is not creatively shot. Similarly, a moderately directed film or TV Show can become a big hit due to the creative touch of a cameraperson. Camera is one of the most important elements of an audio-visual programme because it gives the programme a certain look. It is a perfect combination of art and technique.

Curriculum

Theory Classes

    How the video or TV Camera Works. Different types of TV Camera? Difference between a Film & TV camera and Images.
    Different types of Camera mounts & heads.
    Different types of camera movement.
    Camera lens - different types & properties of lenses.
    Camera composition. Principles of camera composition.
    Differences between a Digital & Analogue image. Digital & Analogue Image formation theory.
    Different types of shots used in cinematography/ videography.
    Colour filters: Use of colour filters in Cinematography.
    Different types of shooting formats and aspect ratio (RAW, 2k, 4k, JPEG etc).
    Colour Correction, Principles of colour correction.
    Basic use of lighting in Cinematography. Principles of different types of lights used in Cinematography. Quality of lighting; Hard and Soft lighting, Soft but Directional lighting.
    Use of light balancing and colour conversion filters in Cinematography. Colour temperature
    Lighting for static and moving shots. Lighting for character and camera movement.

Practical Classes

Class 1: Practical with D-90 still camera. Principles of composition.

Class 2 to 5: Lighting and camera operation practical with AG HX 90 Camera. Introduction to tungsten lights and artificial daylights. Creation of indoor day and night sequences with actors. Camera menu. Lighting for static shots. Change of camera angles in a scene. Ratio lighting - introduction.

Class 6 to 8: Lighting and camera operation practical with z7p/NX3/ NX100 camera. Location lighting - introduction. Use of natural daylight as ambient daylight. Introduction to mixed lighting. Lighting of character and camera movement with actors.

Class 9: Lighting and camera operations with Canon EX3/ Panasonic P2HD Camera

Class 10 to11: DSLR Cinematography with Canon 5D-MARK III/ MARK IV/7D/Nikon 700D Camera. Controlling of camera movement for DSLR cinematography. Shooting an action scene.

Class 12 to 13: Lighting and camera operation with Sony AS7 / BlackMagic Cinema camera. Location outdoor lighting. Song picturisation techniques with choreographer and artists.

Theory classes would be followed by Practical classes.

Pedagogy

The course offers to learn the basic camera skills required to shoot telefilms, teleserials or any other audio-visual programmes – from technical knowledge to theoretical background, analysis and appreciation with hands on training using the actual equipments. Students are taught all the techniques and nuances required to do a good camera work along with backend data management, whilst also learning about all the latest innovations. Total 120 hours of practical & 36 hours of theoretical classes are spread over 13 weekends – Saturdays (Theoretical classes from 5 – 8 pm), Sundays (Practical classes from 10 am – 7 pm).

This Course has Two key Objectives :

To provide students interested in consumer communications as a career, grounding in the fundamentals – the concepts, the methods and the practices – to ease their entry into the profession.

To provide early career students the opportunity to understand the basis of decision making in consumer communications so that their ability to take or influence decisions on the job is enhanced.

Curriculum

The following major clusters of topics will be covered:Macro aspects of Advertising : History, Law and Ethics, Social communication.
Advertising process : Consumer psychology, Brand planning and research.
Creating Advertising : The Creative process, Writing, Visualising.
Managing Advertising : Servicing, Media planning, Buying, Budgeting, training.
Off media Activities : Public Relations, Promotions, Activation, Direct Marketing.

Pedagogy

The methods of teaching will include classroom lecture by regular faculties all of whom are working industry professionals of repute, special classes by visiting faculties, quiz, open sessions, exposure to various production process by visiting the relevant centers and projects.The assessment will be based on the quality of project work. Equipments like LCD projector, audio systems, wi-fi are available and will be used as per the requirement.

Eligibility

Educational Qualification :

Must be a graduate.Students at the final year of graduation can also apply though their admission will be provisional subject to their clearing the degree course examination successfully.Proficiency in English language will be preferred.Eligible candidates must apply to CMI in the prescribed form alongwith address proof and education proof.Candidates will be selected through Personal Interview.

Opportunities

Indian Advertising Industry is expected to become Rs. 468 billon by end 2015 as per KPMG-FICCI report.
This industry will be in need for trained manpower to fulfill its potential.Today consumer communication offers numerous career options across diverse business, CMI will prepare its students to meet the requirements needed to succeed in this field.

Fee Structure

INR 70, 000/+ GST

Installment facility available :

1st installment: INR 40000/+ GST (payable at the time of Admission).
Last Installment: INR 30000/ + GST as applicable.

Payable to:

Calcutta Media Institute Pvt Ltd by account payee cheque or Demand Draft payable at Kolkata.

Online Payment could be made as per details given below:
For payment by NEFT use the following information about CMI Bank account :

Campus and Start Dates

The Course duration is 24 weeks.
Classes to commence on : To be announced

Classes will be held at CMI on:

Monday to Thursday 6.30 pm to 8.00 pm;

85% attendance is compulsory.
This being a professional course waiver in attendance will not be allowed.