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We are Asia's One of The Largest Independent Full Service Market Research Firm specialized in Multi-Country Research. We conduct various studies using Qualitative, Quantitative, Online Market Research, Virtual Research Methodologies, Consumer Market Research, Paid Surveys .etc.
Centaur Research, a Market Research fieldwork company with headquarter in Mumbai. It is a full service marketing research consultancy passionate about helping companies to make right decisions in order to grow their brands and business making a difference to meet the objectives and the need for change. Centaur Research do help combines industry expertise, data and insight to satisfy client?s informational needs, wants and optimize their business strategies? Research conducts Fieldwork and analyst custom quantitative and qualitative research studies.
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Nature of Business

Service Provider

Legal Status of Firm

Public Limited Company

Quantitative Field Work Services
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Quantitative fieldwork services

get a measured response to your research needs

  • computer-assisted telephone interviewing (cati)
  • common application programming interface(capi)
  • phone to web
  • webi
  • field interviews
  • recruitment
  • internet surveys
  • central location interview (clt)

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Virtual Focus Groups Discussions
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  • Virtual Focus Groups provide a fast, valid, insightful and cost effective way to bring together qualified respondents from around the country or around the world together. Whether B2B or consumer, the participants will love the experience from their own home or office.
  • Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.
  • “The tried and true nature of focus groups and one-on-one interviews has not lost its power as a means to gain a full-picture read on consumers. ‘Virtual’ focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.”
  • No Geographical RestrictionsOne of the primary advantages of online focus groups is that researchers, clients and consumers are able to come together despite their physical location. All parties join the group from their office, home or hotel room anywhere in the country, without costs and hassles associated with travel or specialized videoconferencing equipment. Respondents no longer have to fight traffic or allow extra time to get to an unfamiliar location for a two-hour focus group. They settle at the computer for their discussion from the comfort of their own home. Furthermore, webcam technology allows us to reach beyond our borders when the project calls for it.
  • Expanded Consumer ReachRecruits are no longer limited to a 20-mile radius of a facility’s database. Recruiting on a national level and the opportunity to interact with low-incidence targets in hard-to-reach areas is endless.
  • Enhanced Respondent EngagementBecause consumers are able to participate from a location most comfortable to them, they are apt to be more open and honest with their feedback. Since group members can see and hear each other, the dynamic of the discussion is much richer.
  • Multi-dimensional FeedbackRespondents also provide written feedback, which can be done openly to the group or privately to the moderator.
  • Cost SavingsTravel expenditures make up a large piece of the budget with traditional focus groups. Virtual focus groups are nearly 30-40% less expensive to conduct when these costs are omitted.
  • Easy Access to Research ResultsUsing a browser-based platform, multidimensional insights are captured in real-time. Video snapshots, written notes, polls and discussion chats are instantly recorded online.
  • BENEFITS
  •  Quality information and Honesty without peer pressure.
  • Faster than traditional focus groups while maintaining the quality of human response.
  • Conduct quality research with no demographic limitations. Gather honest human response from an unlimited demographic area without ever leaving your city.
  • Use our Moderators or receive Moderator Training and do it yourself.
  • Technical Support available during the duration of the Virtual Focus Group or as required.
  • Ability to Preload the Discussion Guide.
  • Ease in scheduling, planning and conducting.
  • No travel costs.
  • Watch The Online Virtual Focus Groups Demo
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Consumer Market Research

Consumer Market Research

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Centaur Research Specializes Services
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Centaur Research specializes in Qualitative, Quantitative, Online Market research fieldwork., Consumer Market Research, Paid Surveys .etc. Our team has in-house recruiters, interviewers, focus group moderators , data entry, tabulation, coding ,project managers and market research analyst that make us the perfect partner to handle any projects over the globe.

We conduct custom studies to understand the client's customers for both B2B and B2C initiatives. These studies may combine qualitative and quantitative primary research, proprietary analytics, simulation models and user experience studies.

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Qualitative Field Work Services
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QUALITATIVE FIELDWORK SERVICES

Focus groups, In-Depth interviews, One-on-One interviews, Business to Business (B2B) clients



  • Telephone In-Depth Interviews
  • Face to Face Depth Interviews
  • Focus Group
  • Recruitment
  • Telephone In-Depth Interviews
  • Face to Face Depth Interviews
  • Focus Group
  • Recruitment

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FIELDS OF RESEARCH

We are Experienced in Primary Research & Secondary Research Model

  • Healthcare and Pharma
  • Health & Beauty
  • Food & Drinks
  • Kid Research
  • FMCG
  • Sports & Leisure
  • Automotive & Transport
  • Home/DIY/Gardening
  • IT & Telecom
  • Media
  • Banking & Insurance
  • Real Estate
  • Household Appliance
  • Media
  • Logistics

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Research & Support

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RESEARCH SUPPORT

Creative thinking outside the Facit opens new prospects for developing the strategy

  • Report Writing & Content Analysis
  • Translation Services
  • Transcription Services
  • Desk Research
  • Data Processing and Coding
  • Statistical Analysis
  • Summary Reports
  • Presentation of Results

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Marketing research is the process or set of processes that links the consumers, customers, and end users to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

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Paid Surveys Services

Paid Surveys Services

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