Chandar Photcopy And General Store

Tata Tea Chakra Gold is the second largest tea brand in South India and the ninth largest across India, in terms of market share. Originally launched in 1985 as Chakra Premium Dust Tea, the product was renamed Chakra Gold in 1989. Over the last 30 years, it has built a strong equity in the markets of Tamil Nadu and Andhra Pradesh.

The superior gold infusion of Chakra Gold makes it stand apart from its competitors. In 2013, Chakra Gold was re-launched, and now terms itself as ‘the golden infusion for the golden woman of today’.

Tata Tea Premium is India's No. 1 branded tea, in terms of volume as well as value. It is approximately 25% larger than the 2nd largest brand in the country. The flagship brand of Tata Global Beverages Limited, Tata Tea pioneered the packet tea revolution in India in 1985, bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to increase, the Tata Tea brand was renamed as Tata Tea Premium in 2004.

Tata Tea Premium is beyond being just a cup of tea. In 2007, the brand brought in a wave of collective consciousness and social awakening through its landmark campaign Jaago Re. Tata Tea Premium continues to speak about social awakening, moving from voting to the issue of corruption with the Khilana bandh, Pilana shuru (Stop bribing them, instead share a cup of tea) campaign in 2009.

In 2010, Tata Tea Premium re-launched with a new identity and positioning combined with rational and emotional communication through the Badi patti, Choti patti television commercial. With this campaign, Tata Tea Premium sought to appeal to the honest, socially-conscious homemaker of India, who wishes to be an agent of change in her circle of influence. She brings about this change in a harmonious manner, just like the harmonious blend of badi patti and choti patti in Tata Tea Premium. Do take a look at our latest advertising campaigns .

Launched in 2014 under Tata Tea — the No. 1 tea brand in the country, Acti Green democratises green tea and breaks the notion of green tea being highly-priced for the experimental first-time consumers of this category. Acti Green has been specially crafted for Indian consumers, with natural ingredients and unique Indian-ised flavours, such as elaichi (cardamom) and tulsi-nimbu (tulsi-lemon), along with the regular green tea variant. The refreshing green tea blends are packed with antioxidants, which come together to give consumers superior taste and health at convenient price points.