Alice Gold

Thrissur, Kerala

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e Legend says, Chettupuzha family settled in Thrissur on request from His Highness Sakthan Thampuran, The Maharaja of Travancore-Cochin State. Chettupuzha family was selected by the king after he came to know about the business excellence of this Old Catholic family.Being the preeminent jewelers of Kerala, Paul & Mathew Jewelers, has a rich and colourful tradition. The origins can be traced back to the heyday of Maharaja of Travancore-Cochin state. The legend dates back to 1930, when Mr. C J Paul started a small jewellery tools shop in the heart of Thrissur Town. He later started a jewellery manufacturing centre which employed more than 200 craftsmen in 1940’s. It was the largest factory setup in Kerala for jewellery manufacturing. This factory was able to cater up to 40% of the jewellery requirements of the state.
First Jewellery Catalogue launched in Kerala by Mr. C.J.Paul in 1956.Opening of the new retail showroom in High Road, Thrissur in the year 1945 gave a new outlook to the group. Very soon his sons entered the business and, the flourishing business becomes the biggest Jewellery showroom in Thrissur. C J Paul & Bro. was later renamed to Paul & Mathew. As an innovative business man, Mr. C J Paul introduced the first jewellery catalogue in the year 1956 in Travancore-Cochin State (Before the formation of Kerala state). Paul & Mathew Jewellery gifted ‘The Key of Trichur’ to Mother Teresa during her visit to Thrissur in 1970’s. In 2009, Mr. Baby Paul, S/o C J Paul received the memento from Jewellery Manufacturer’s Association for being the premier jewelers of Thrissur and for marking Thrissur in the map of India as a Jewellery Manufacturing town.
Memento awarded by Jewellery Manufacturers Association for the premier Jewellers of Thrissur.The group further diversified into new business areas which include textiles, plantations, pharmaceuticals, hospitality, real estate and metals. As a part of the group expansion, the showrooms in Bangalore were named after Mr. C J Paul’s wife, Mrs. Alice Paul. Chettupuzha Alice Jewellery is an Indian Government Approved Jewelry Valuer. Alice is a trusted name in gold since its entry into the Bangalore Jewellery market. New showrooms were opened in and around Bangalore city for the easy access of  customers.The new showroom Alice Gold inaugurated in Thrissur is a masterpiece of its kind with uniquely crafted jewellery manufactured by traditional goldsmiths of Kerala, Tamil Nadu, Rajkot, Rajasthan, Calcutta and Mumbai in India and imported gold jewellery from Italy, Singapore, Turkey and Dubai. The new showroom sparkles with a wide range of diamond jewellery which includes Belgium cut diamonds, hearts and arrows collection and uncut diamonds.With the group of skilled and artistic goldsmiths, we make jewellery according to the customer requirements. The customers can design their own jewellery which gets transformed into beautifully crafted masterpieces in gold by our craftsmen. Our customers can experience a unique artistic ambience in our showrooms.
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Nature of Business


Total Number of Employees

101 to 500 People

Year of Establishment


Legal Status of Firm

Individual - Proprietor

GST Number

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