Our research methodology is simple. We believe that research must be "applied" to a business context and not be an "everything-for-everyone" basic study. It must therefore be relevant, right and actionable for business decision support. With this clear mindset, our team of researchers first work towards understanding your specific business requirement and then approach the research needs. At all times we keep our engagement bi-directional with our clients so that the work we deliver has clear relevance and purpose....more
The presence of our team in emerging markets, working on the ground with the industry gives us a unique edge in providing a business understanding to our work. Some of the work we have done with our clients and the feedback we have received gives us tremendous confidence in building upon our existing capabilities.
As a team we organize ourselves in two distinct business groups, one focussing on technical research (such as product and technology research) and the other on business research and decisioning (such as market analysis and trending)