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Company Factsheet

Nature of Business
Service Provider

Year of Establishment
2001

Legal Status of Firm
Private Limited Company

Absolutdata Research & Analytics Private Limited - Service Provider of brand/equity analysis, campaign management & market research services since 2001 in Gurgaon, Haryana.

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Our Services

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Brand/Equity Analysis

We help clients accurately assess the value and position of their brand and identify the key drivers.

  • Quantify Brand equity
  • Customer perception

- Awareness (Aided/Unaided)
- Brand loyalty
- Perceived Quality
- Brand Associations
- Other Proprietary Brand Assets

  • Brand awareness funnel

- How does awareness affect final choice
- What are primary factors that affect brand perception
- Key Driver analysis

...more
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Campaign Management

We provide end to end support in campaign management by seamlessly integrating processes from Campaign Design through Campaign Execution and Campaign Tracking

  • Campaign Design

- Define Campaign Elements, Target Segments, set Campaign Objectives

  • Segmentation Model / Implementation

- Score Mailing List using relevant Models And Segments

  • Optimization of multiple Campaigns and Channels

- Key Driver Identification

  • Campaign Tracking

- Response rates, Response times And Incremental sales

...more
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Market Research Services

AbsolutData specializes in providing full service Market Research solutions to a diverse set of clients including corporates and consulting companies. We deliver impactful solutions backed by strategic insights that help our clients answer the most challenging of business problems. Drawing upon our experience of having dealt with a wide variety of business issues across domains and regions, we ensure we give you the maximum value for your research.

We have competence in handling all stages of the research value chain-from formulating research design to presenting insightful reports. At AbsolutData we follow an approach wherein the entire research process is broken down into sequential stages, with each stage being handled by a team with special expertise in that field. So while our US based team leverages their consulting experience to fine tune the research design, data collection and analysis responsibilities are entrusted with our skilled and efficient operations team in India. This successful harnessing of global resources ensures best in class actionable solutions that are time and cost efficient as well.

In addition, our innovative Analyst-ON-Demand service provides easy and economical access to a team of analysts on an hourly basis for projects that take anywhere from 5 hours to a few days to deliver.

Our experience and success record spans across the following diverse array of domains:

  • Aviation
  • Automobiles
  • Banking and Financial Services
  • Information Technology
  • Health care
  • Hospitality
  • Retail
  • Agriculture
  • Online Subscription Services and others...
...more
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On Line Data Collection Services

Globally, the quality of sample used and the ease of obtaining it is becoming an increasingly critical component of successful market research. At AbsolutData, we are wide awake to this need and hence offer a wide spectrum of best in class services through our Online Data Collection division. Our range of services is quite comprehensive and includes survey programming, survey hosting, field management, data management and reporting.

So if you are looking for that hard to reach multi country sample, or you wish to complete the survey in the face of tight deadlines, or even if you need to program the most complex of surveys, you can trust us to come up with just the right solution for you.

Our solutions are fast, easy and most importantly cost effective while guaranteeing a strict adherence to the highest quality standards in the market research industry. So you reap the maximum benefits of a mixed delivery model wherein our US based team provides overall project management while our team of highly skilled and experienced professionals in India is in charge of survey programming, data management and delivery.

...more
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Data Delivery And Reporting

We can submit the field results in desired electronic format in very less time following closure of survey

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Market/Customer Segmentation

We offer various segmentation approaches to divide the market / customer-base into meaningful and measurable clusters based on one or a combination of the following segments:

...more
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Psychographic Segmentation

- Identifying Customers' needs, wants & attitudes
- Based on market survey on subjective ideas
- Useful for co-relation with customer demographic & behavior

...more
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Demographic Segmentation

- Identify Where my Customers are, based on customers' age, gender profession.
- Useless without co-relation with customer behavior
- Demographic Data - Not readily available and reliable

...more
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Behavioral Segmentation

- Identify Who are my Customers, based on customers' usage data
- Immediately expandable for complete customer base

...more
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Absolutdata Research & Analytics Private Limited Dlf Cyber City Sez, Building#14,4th Floor, Tower A, Dlf Phase-Iii, Sector 24 & 25a,
Gurgaon-122002, Haryana, India

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