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48 Craft

Our passion for traditional Indian handcrafts and the desire to delight customers around the world with this beauty inspired us to start this journey. Every time we look at a traditional handicraft we are fascinated by its design, history and sheer beauty. Designed by artisans in remote villages, these crafts come with an age old tradition and history woven around them. you might be surprised that there are more than 500+ varities of Indian handicrafts.Our endeavour is to bring this beaty to your doorstep.At 48craft.com, we work with the best artisans to provide you authentic crafts at the click of a mouse.


Basic Information

Nature of BusinessService Provider
Company CEOOwner

Our Products

  • We boast of an expert team of artisans.Couple of them are Award winners for their excellent design skills
  • All our products are HANDMADE which makes each one of them unique and special
  • We use traditional ethic methods in designing the products
  • We use ethnic and organic raw material in designing them.

Why Us?

  • Authentic and best quality traditional craft
  • Risk free shopping and easy returns
  • Help Preserve the Indian Crafts culture

Our Mission

  • Delight the world with the beauty of Indian handicrafts
  • Preserve the traditional Indian craft culture
  • Ensure top quality standards in the product
  • Encourage rural artisans

About CEO

Ajit Mantagani is a versatile, strategic and global mindset business leader who has been CEO / President / Profit centre manager for 34 years of his corporate life. He has a distinguished career with well-known companies, including Asian Paints, Comcraft / Chandaria group, Berger Paints, Parry / Murugappa Group, Arvind Ltd, Raymond Ltd and NSL Group.
Over the years, he has had an opportunity to work at, lead and shape the future of some of the finest Indian - Indian companies that eventually became among the top 3 in the world in their respective domains - Asian Paints, Arvind Ltd [Denim]. He joined the corporate world when India was a "closed economy" and post 1991, then joined the party of an "open to the world" India that fuelled the drive among companies to become competitive worldwide with best- in-class benchmarks. He evolved in this movement and became a business leader with a global outlook and gained extensive experiences in servicing customers and in developing strategic alliances in the Americas, EU and the Far East. He has been enriched further by working in several domains, such as Paints and Home Ceramics, Textiles and Clothing, Telecom, to name a few. He learned lessons in management and leadership by working in various situations-large and small organizations, start-ups and turnaround cases.
After completing his studies in Chemical Engineering in 1970 from KREC in his home state of Karnataka, he earned his MBA at IIMA in 1972. International competitiveness of companies in emerging mega-economies like India is one of his management and leadership areas of interest. He has rich experience in both domestic Indian and international management and business development contexts. Throughout his career, he has served as an inspirational leader, who mentors and coaches people in organizations to achieve their goals, improve their performance and reach their greatest potential.
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