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Crux

Erandwane, Pune, Maharashtra
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Advertising Communication

Perhaps the most intriguing form of communication. From brief, debriefto ac impactual outcome by itself an interesting, always! To break the clutter and to be in the minds of readers for a longer period, we create advertisments that hold. We make visuals that impress, words that talk and design that magnetize customer response. So that every and we craft is a piece of art...

Brand Identity And Rebranding
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The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand.The brand owner will seek to bridge the gap between the brand image and the brand identity.    We AreEngaged with high level branding and rebranding.

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Newspaper Ad Design
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Newspaper Ad Design

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Provides high level newspaper add design


Despite the many new media options available, traditional newspapers are still a great advertising venue for many types of businesses and organizations. The keys to maximizing your newspaper advertising dollars include ad size, frequency of runs and of course, the design of the ad. Here are some tips for designing newspaper ads that will give your marketing message the most exposure





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Marketing Collaterals
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Marketing Collaterals

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Offer all types of marketing collaterals.

Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand.

The production of marketing collateral is important in any business' marketing communication plan.

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Internal/Onsite Branding
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Internal/Onsite Branding

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Offers Internal branding for all kinds of product and services.



We spend days sometimes weeks developing our "marketing message." Examining and experimenting with taglines and logos. It's also not unlikely to spend hours of overtime determining our company colors before we set out to launch. There is however an area that is almost always forgotten in the planning phase of a new company or the restructuring of an old company. That area is training staff to understand and reflect our message and brand.

Truth is marketing starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in new initiatives and strategies that are taking place within your company. If your staff is unable or unwilling to support your marketing efforts it can have detrimental results. How can you begin your internal branding campaign within your company?

 

  • Step 1: Synchronize Your Brand Personality, Values and Corporate Culture
    Your marketing team should be working closely with your Human Resources team to ensure that the common values of your company internally and externally are in sync.
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  • Step 2: Get Your Employees Behind Your Brand
    Align your criteria for recruiting and rewarding employees with the criteria of the brand value. Look for the right skills and aptitudes that will represent your brand promise effectively.
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  • Step 3: Reinforce and Repeatedly Explain Brand Values and Behaviors
    Use your internal communication to reinforce and explain the values and behaviors that reflect your brand promise. Continuously do this until they become second nature.

If you thought the process of involving your staff was not important take into account that your employees meet, greet, and assist your customers in many different ways. They are the face of your brand. Engage your staff right from the start and encourage individual input. Use your staff as a focus group - after all who knows your clientele better than they do? By doing this you will not only get support from your staff but you will be given insight and ideas that you otherwise may not have considered.

   

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Multimedia Presentation Service
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Provides multimedia presentations for all kind of projects.



Multimedia, in personal computing, software and applications that combine text, high-quality sound, two- and three-dimensional graphics, animation, photo images, and full-motion video. In order to work with multimedia, a personal computer typically requires a powerful microprocessor, large memory and storage capabilities, a high-quality monitor and a video accelerator, external loudspeakers or headphones and a sound card (or sound board) for improved sound generation.

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Audio Visuals
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Audio Visuals

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Offers audio and visuals for ads.



The term Audio-Visual (AV, or A/V) may refer to works with both a sound and a visual component, the production or use of such works, or the equipment used to create and present such works. Slide tape presentations, films and television program are examples of audio-visual presentations.

Once audio-visual media came into existence, it became a part of people's everyday lives within a few decades.

Business presentations are also usually audio-visual. In a typical presentation, the presenter provides the audio by speaking, and supplements it with a series of images projected onto a screen, either from a slide projector, or from a computer connected to a projector using a presentation program (software).

In the developed world, there has been a huge uptake of computer-based audio-visual equipment in the education sector, with many schools and higher educational establishments installing projection equipment and often using interactive whiteboard technology.

   

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Brochure Design
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Brochure Design

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Involve in all types of brochure design.


A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information. Brochure racks or stands may suggest visits to amusement parks and other points of interest. Another type of brochure is interpersonal brochures, which are brochures based on other people. Then there are pamphlets that you can find in health clinics and hospitals, that give help and advice to do with your health.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a "Z-card".[1]

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

  

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Magazine Ad Design

Magazine Ad Design

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Outdoor Design

Outdoor Design

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CruxS.No 30/2/2 Flat No./ 5 Karnik Appartment, Opp. Abhishek Hotel,nr. Mehandale Garage, Erandwane, Pune-411004, Maharashtra, India

Rahul Tatooskar (Manager)

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