Dass Jewellers was born in 1947, in an era that was still dominated by family goldsmiths and ancestral heirlooms. Jewellery in those days was still being designed and discussed in the living rooms of the rich and remodeled in dark dingy goldsmith shops. One had to wait a long time to see the finished piece.
Dass Jewellers heralded a new concept of jewellery showrooms in Nagpur. The designs were on display, it was fascinating to be able to shortlist, try the jewellery and then select. The long wait for the 'Sonar" was over.+ Read More