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Delhi Consultancy Services

Laxmi Nagar, New Delhi, Delhi

| GST  07AAFFD7492J1Z1

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Marketing Skills Training Services

Our service range includes a wide range of Marketing Skills Training, Course Outline and Value-Added Services.

Discover what marketing is, how to segment your marketplace, set marketing objectives and marketing strategies, learn how marketing communications works, the promotional tools available to you, marketing tips, gain a sample marketing plan template and much more on this marketing in practice 'small group' training workshop...in only 1 day!

Course Objectives:
  • To impart formal Marketing skills
  • To better analyze issuers needs and expectations and to plan appropriately
  • To sharpen Marketing skills
  • To create effective Marketing strategies
  • To analyze and improve Marketing plan
  • To win that 'beauty parade'!
  • To better handle objections
  • To understand the context and interdependency of the origination role in the capital markets environment and thereby achieve more profitable outcomes

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Course Outline

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The following outline highlights some of the course’s key learning points around which the course will rally.
  • An Introduction to Marketing Principles
  • Marketing Basics
  • What Marketing Is
  • Business Environment
  • Understanding External Factors which affect you
  • Understanding the Capabilities of your Business
  • SWOT analysis
  • Market Segmentation - not one market but many
  • 4 P's - Price, Product, Promotion and Place
  • The Marketing Communications Process
    • Advertising
    • Sales Promotions
    • Public Relations
    • Personal Selling
    • Telephone Sales
    • Direct Marketing
    • Pay-per Click
    • Google
  • Selecting the most effective marketing tools in practice
  • How to set the marketing budget
  • Sample marketing plan template

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Value-Added Services

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  • Training Needs Analysis prior to design and delivery to establish exact requirements for maximum programme value.
  • Pre-programme interviews so that our trainers have an understanding of your business needs prior to the programme, leading to heightened results for the individual as well as the company.

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