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Campaign Brief The Work 2011
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Campaign Brief The Work 2011

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Campaign Brief The Work 2011 The Very Best Advertising From Asia.

Campaign Brief's annual 416 page hardback publication - The Work 2011 - is out now. Make sure you order your copy now to ensure you receive it as soon as possible. Complete with two DVD's this is a valuable record of creativity from throughout the Asia-Pacific region and is a must for every creative and every agency creative department. On the cover of this edition is 2011's most awarded ad in the world - JWT Shanghai's "Heaven and Hell" for Samsonite luggage. This year just over 400 ads and campaigns from 148 agencies were accepted into The Work 2011. Prior to The Work 02 there was no permanent record of the very best advertising created in our region. Sure there were award show annuals that recorded individual winners, but very often with all award shows great work gets overlooked and doesn't make it through.

That's why the idea of an annual that gathers the winners and finalists from all the important shows has been so successful. To be considered for The Work all entries must have already passed the test and been awarded at a respected local, national or international award show. The cream of this crop was then selected to appear in this stylish hardback collection. It's fitting on our 10th year anniversary that this edition of The Work is our largest ever.


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One Show Volume 31
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One Show Volume 31

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After more than three decades of publication, the One Show Annual just keeps getting better and better. This all-inclusive and best-selling text, which is often referred to as “The Bible of the Advertising Industry,” not only includes all of the winners of the 2009 One Show but also exclusive commentary from this year’s Gold Pencil winners and the judge’s favorite choices.

One Show Annual Volume 31 continues in the great legacy of the volumes that came before it. This year Tourism Queensland wowed us with their Best of Show work, Nike scored a major goal with their intensely real “Next Level” spot, and Goodby, Silver-stein & Partners were honored with the first-ever Green Pencil for their work on Haagen-Dazs “Help the Honey Bees” campaign. College winners are also showcased in a special section. This groundbreaking edition is a mandatory addition to your collection.

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One Show Design Volume 4
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One Show Design Volume 4

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One Show Design, Volume 4 features all of the winners from the 2010 One Show Design competition. With categories including brand and corporate identity, package, environmental and broadcast design from iconic brands like Apple and Adidas, this new annual features the best in design from all over the world. The work highlighted in these pages reflects the merging of advertising and marketing communications with design and the impact that design plays in our everyday culture. With full-color images, the book also includes lively text from the creatives explaining the inspiration behind each piece.

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One Show Volume Book
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One Show Volume Book

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Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person’s life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year’s edition features the very best work from around the world from the 2010 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge’s Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television and radio.

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One Show Design Volume 5
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One Show Design Volume 5

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One Show Design, Volume 5 features all of the winners from the 2011 One Show Design competition. With categories including brand and corporate identity, package, environmental and broadcast design from iconic brands like Apple and Adidas, this new annual features the best in design from all over the world. The work highlighted in these pages reflects the merging of advertising and marketing communications with design and the impact that design plays in our everyday culture. With full-color images, the book also includes lively text from the creatives explaining the inspiration behind each piece.
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One Show Volume 33
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One Show Volume 33

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Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2011 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.
Not Yet Published - Available 01/15/2012

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One Show Design, Volume 3
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One Show Design, Volume 3

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In its third year of publication, One Show Design continues to showcase the winners of the 2009 One Show Design competition as they take their place amongst the best of the best. This year’s work ranged from socially conscious work for Sanctuary, eye-popping design patterns for Coca-Cola, and subtle simplicity for Chrysler.

 

One Show Design Volume 3 is a visual feast for anyone that truly appreciates groundbreaking and innovative design in advertising. Whether you’re a creative director, graphic designer, or just an avid admirer of fantastic visuals this is a must-have reference for the best design work of the last year. Also included in the text is exclusive commentary from the designers themselves as they give their take on the Pencil-winning pieces. 

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Advertising For People Who Don\'t Like Advertising
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Advertising For People Who Don't Like Advertising

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Advertising For People Who Don't Like Advertising By KesselsKramer.

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is Kessels Kramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, Kessels Kramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break. Take a look at Kessel Kramer's dedicated Advertising for People Who Don't Like Advertising blog here: Erik Kessels, of Kessels Kramer, will be presenting his favorite examples of work, as part of our student lecture series.

The event will take place at King's Place on the 28th of May. For more information click here. Details of how to sign-up to our student list and be in win a chance of claiming tickets free of charge can be found here. Kessels Kramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi’s, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, Kessels Kramer develops projects for its own imprint, Kessels Kramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.

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Goodvertising Creative Advertising That Cares Thomas
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Goodvertising Creative Advertising That Cares Thomas

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Goodvertising: Creative Advertising That Cares" By Thomas Kolster. Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more.

No longer can an agency simply state that their client’s brand or product is good: the advertising has to communicate that the client is actively being and doing good. Advertising showcases outstanding creative work from over 120 campaigns from around the world, organized into ten commitment chapters. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients, be they corporations or charities. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights, along with proof positive of the power of advertising for good.


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Advertising Next 150 Winning Campaigns
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Advertising Next 150 Winning Campaigns

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Advertising Next 150 Winning Campaigns For The New Communications Age.

Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big and force big companies to act small. This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behavior in the digital age showcased in 150 of the most innovative recent campaigns.

Packed with vital content and analysis:

  • 17 fundamental ground-rules for everyone in advertising, communications and business .
  • Defines a new set of rules for brand behavior in the digital age, detailing 17 mantras for success.
  • Features many seminal campaigns and analyses their success, including Cadbury’s ‘Drumming Gorilla’ and Tate’s ‘Your Collection’.



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  • Item Code: ISBN9780500514160
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Letter Head
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Letter Head

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  • Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again.


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  • Item Code: No11

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The Copy Book
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The Copy Book

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The Copy Book - Words That Sell In 1995, we assembled the industry's finest wordsmiths to publish a book on the art of writing for advertising. Almost twenty years later, the D&AD Copy Book remains an unsurpassed bible for the most challenging field of advertising, packed full of exemplary creative copy and key lessons in the production of persuasive words. Today, we've joined forces with TASCHEN to bring you a digital edition of this publication, specially updated with outstanding examples of the art of advertising copy from the last decade. To celebrate the digital release, we've selected a handful of our favourite essays from the book to share with you, starting with the piece below by founder and former Creative Director of HHCL, Steve Henry.

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Deosin Max Exhibition
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Deosin Max Exhibition

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Deosin 3DMax Exhibition (2DVD)

The show was a visual feast, but in the limited time and space to design an excellent showcase works is undoubtedly a challenge.
DEOSIN (Ding Shi) was founded in 1992 in Amsterdam, Netherlands, in China and around the world there are a number of subsidiaries, far-reaching influence in the circle. A selection of his recent book of good works, according to the exhibition area classification, along with 3DMAX CD for your dedication!
The main audience for this book designer, exhibition design professionals and students.Through creativity and design team of professional designers at home and abroad ideas collide, model style unique, innovative, elegant, stylish, for your reference, it can be used directly.NOTE: Shanghai DEOSIN (Ding World) Exhibition Co., Ltd. has been authorized to use the book models.

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  • Item Code: 3D
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  • Production Capacity: 10
  • Delivery Time: 2-3 days
  • Packaging Details: Book+2 dvd

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D&AD - The Copy Book
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D&AD - The Copy Book

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Words that sell The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copy-writing is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copy-writing superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must have" book for people in advertising and marketing, it is also a "should have" book for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The editor:
D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards the industry’s biggest and best rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.


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Creative Advertising
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Creative Advertising

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‘A bargain buy Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring’– Media Week‘Be warned, Creative Advertising is more than just a nice-to-look-at, easy-to-
flip-through coffee-table book Pricken has loftier goals – namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising’– Adweek


New Edition – completely revised introduction plus dozens of new examples

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.

 

Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies.

 

All brilliantly demonstrate a fascinating range of approaches including :

  • Ways of visualizing concepts 
  • The art of illusion and paradox 
  • Using metaphor and analogy 
  • Deploying shock tactics and humour

Includes interviews with international professionals, providing unique insights into the working practices of top creatives.



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Hegarty On Advertising
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Hegarty On Advertising

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Turning Intelligence into Magic

Contains nuggets of brilliant insight that no one in the business can afford to be without the genius of John Hegarty shines throughout entertaining and inspirational. This is an absolute gem. A bible, in fact Books Monthly Peppered with buzzwords that seek to underpin his thinking: Irreverence, Fearlessness, Subversion and Persuasion – List

‘Why is this the perfect time to write a book on advertising Firstly, because I was asked. Secondly, I’ve spent 45 years in the business and thirdly, it’s an industry in the midst of huge change. I reckon three reasons are good enough.’

Written by one of the world’s legendary advertising men, Hegarty on Advertising contains over four decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising tells you what lies behind great ideas and effective advertising and provides unparalleled industry insight. This is a book that every creative professional and anyone who values ideas and creativity in business must read.

Read this book and you’ll find out

  •     What makes a great idea
  •     What makes for a successful brand
  •     The right way and the wrong way to launch and run an advertising agency
  •     Why you should always question the brief
  •     The art of pitching to a potential client
  •     The central role of storytelling in advertising
    How new technology will not threaten the future of advertising so long as you start with a great idea and then choose how to use and combine the media to reach your audience effectively  and if that isn’t enough, read the chapter on wine making and you’ll find out what happens when an advertising man becomes the client.

Packed with anecdotes and masses of straight-down-the-line stories about the agencies in which John Hegarty has worked and the many characters with whom he has worked – as well as generous, engaging and witty advice, this book will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell. John Hegarty is one of the world’s most famous advertising creatives. He was knighted in 2007 for services to advertising. Founding partner and Worldwide Creative Director of Bartle Bogle Hegarty (BBH), with offices in London, New York, Singapore, Shanghai, Mumbai and Sao Paulo, he has received, among other awards, the D&AD President’s Award for outstanding achievement and has been inducted into both the New York Art Directors Club Hall of Fame and The One Club, as well as receiving a Clio Lifetime Achievement Award.

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  • Item Code: ISBN9780500515563
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The Designer\'s Graphic Stew

The Designer's Graphic Stew

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Newspaper Design Book

Newspaper Design Book

Rs 2,500 / PieceGet Latest Price

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2009 One Show Box Set Vol. 3

2009 One Show Box Set Vol. 3

Rs 7,500 / Piece(s)Get Latest Price

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One Show Interactive Vo 12

One Show Interactive Vo 12

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The One Show

The One Show

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Promo Art Book

Promo Art Book

Rs 1,250 / Piece(s)Get Latest Price

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Designs Of The Times

Designs Of The Times

Rs 1,800 / Piece(s)Get Latest Price

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Advertising Now Book

Advertising Now Book

Rs 2,500 / Piece(s)Get Latest Price

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Advertising Now Print Book

Advertising Now Print Book

Rs 2,500 / Piece(s)Get Latest Price

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Copy Writing

Copy Writing

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GR Annual

GR Annual

Rs 1,950 / Piece(s)Get Latest Price

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Best Of Disc Art

Best Of Disc Art

Rs 1,500 / Piece(s)Get Latest Price

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Print Making Book

Print Making Book

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Print Book

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