The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, president of leading design firm Gardner Design, the Logo Lounge showcases the work of the world’s top designers as well as up-and-coming new talent. The book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories.

Logo Lounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and Meta Design. With 2,000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.

Logos a go-go! The world's best graphic symbols, trademarks, and logotypes.

In this follow-up to our immensely successful first volume, you'll find over 2,000 logos as well as detailed case studies on brand identities such as wrangler. Top design and branding teams and offices featured include meta design, saffron brand consultants, research studios, Stefan sagmeister, and studio dumber. With a foreword by meta design's chief design officer Mayer-Johannes and an introduction by branding guru wally olins, this collection brings an insider's prospective to the art of designing successful logos in any field of commerce.

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The Best of Newspaper Design: 28th Edition presents the winning entries from the Society for News Design's 2006 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

 

Bi-lingual text (English/Spanish) highlights the material for a broad audience Bold, full-color layouts and 500 images make for hard-hitting visuals that bring the news home.

Pattern design has a long history on the Japanese culture. This book presents a collection of carefully selected traditional Japanese patterns in 60 categories for use by designers and artists in their projects and personal work. An companion CD ROM provides 250 patterns in high-definitional JPEG format along with PSD format from which you can freely manipulate and modify the patterns to customize them for your own use. This is an inspirational and highly practical reference and sourcebook for anyone working in the area of visual art.

What's your sign Diverse logos from around the world Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development. 

Anyone who’s interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet Taschen's Logo Design books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

The features in Volume 3 include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th anniversary logo, and Helmut Langer on universal identities.

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Design School is a richly illustrated, unprecedented anthology of over 50 of the most challenging class projects from design schools around the world. The projects range from basic typography to social responsibility. From printed matter to environmental extravaganzas, students are challenged to push the limits of form and content.

How do students learn to solve design problems How do cultural differences impact the way design is taught What do design students want from their class assignments What do design teachers hope to impart the answers can be found in this impressive compendium of choice projects from the likes of the University of Art and Design, Helsinki, Finland; Bologna Academy of Fine Arts, Italy; Arts Academy of Split, Croatia; School of Visual Arts, New York, United States; Berlin University of the Arts, Germany, and many more. Design School is an essential resource for teachers seeking uniquely successful projects.

Brand Vol 4

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