Dhanuka Agritech Limited
Dhanuka Agritech Limited is engaged in manufacturing a wide range of pesticides covering herbicides/weedicides, insecticides, fungicides, miticides, plant growth regulators / stimulants in various forms – liquid, dust, powder and granules and reaching out to more than 10 million farmers. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 7,500 distributors/ dealers selling to over 70,000 retailers across India. The Company has technical tie-ups with 3 US & 5 Japanese companies. The Company is managed by a good blend of both experienced and young team. The founding promoters, Mr. R.G. Agarwal and Mr. M.K. Dhanuka oversee the whole operations as the Chairman and Managing Director respectively and have been involved with the Company since inception (for more than 25 years). They are ably supported by team of young professionals including Mr. Rahul Dhanuka, Director (Marketing), Mr. Mridul Dhanuka, Director (Operations) and Mr. Harsh Dhanuka, SGM (Marketing) The Company has three manufacturing units located at Gurgaon (Haryana), Sanand (Gujarat) and Udhampur (J&K). More than half of the Company’s sales comprise of speciality molecules and the remaining comprises of generics. The product having highest turnover is Targa Super and is in technical tie-up with Nissan Chemical Industries Ltd., Japan.
The target customers of Dhanuka are farmers, planters and pest control operators. Growth drivers would be the potential to intensify the marketing network and reach the country’s interiors, increased farm income due to increase in MSP, increased awareness in rural India about usage and cost-benefit tradeoff of pesticides, edge over the competitors in the diverse product range and widespread market reach, increased customer base, innovative marketing strategies and technical tie-ups. The Company keeps adding new products every year and entering into new technical collaborations.Dhanuka has an aggressive marketing strategy with a sales team of more than 500 full time employees and more than 1,000 Dhanuka Doctors. For getting best results, it is very important to have knowledge about using the right product in right quantity at the right time. For this, the Company conducts training programs for farmers by giving product demonstrations, providing technical advice on right use of products and about specific crop related problems at their door-step through Dhanuka Doctors. The Company has mobile soil and water testing laboratories in Public Private Partnership. Dhanuka has 83 brands and keeps adding new brands every year. The Company has a wide range of pesticides to protect from most of the pests, insects, diseases that affect crops and these products are used in all major crops produced in our country.
|Nature of Business||Manufacturer|
|Additional Business||Service Provider|
|Legal Status of Firm||Limited Company (Ltd./Pvt.Ltd.)|
|Annual Turnover||Rs. 500 - 1000 Crore|
- First production facility of Dhanuka, Established in 1960 under the banner Northern Minerals Limited
- Dhanuka acquired the unit in 1980 and since then are continuously upgrading towards modernization
- Land area – 30,000 sq meter
- Equipped with latest specialized equipments for manufacturing various formulations namely
- EC, SC, SL, SE, EW, CS
- SP, WP, WDG
- On site NABL (Indian GLP) Lab
- Formulation Development
- Soil and Water Testing
- ISO 9001:2008, ISO 14001 Certified
Mr. M K Dhanuka, Managing DirectorMr. Mahendra Kumar Dhanuka is the Managing Director of Dhanuka Agritech Ltd., an Indian agrochemical giant head quartered in Gurgaon, Haryana. An alumnus of prestigious Sriram College of Commerce, Delhi University, is a “doer” with Business Vision and strategic acumen. His “can-do” attitude, with the ability to build trust and credibility with managers and employees has been instrumental in transforming a 1980 start-up into a ` 600 crores company which has been twice voted by Forbes magazine as one among ‘200 Best Under a Billion’
Board of Directors
Mr. A K Dhanuka, Director
Mr. A.K.Dhanuka is a B.Com. Graduate from University of Delhi. Immediately after completion of his graduation, he started looking after operations of M/s. Northern Minerals Pvt. Limited. With his innovative ideas, able leadership, tireless efforts and utmost sincerity, he took the company to new heights of success.
Mr. A. K. Dhanuka is also a Director in Dhanuka Laboratories Limited, Growth Advertising and Marketing Pvt. Ltd. and Duke Impex Pvt. Ltd.
Mr. Rahul Dhanuka, Director
Mr. Rahul Dhanuka is a Masters in Business Administration from S.P.Jain Institute of Management & Research. As Marketing Director, he is responsible for national sales and marketing. Due to his excellent marketing management skills, the Company has been able to penetrate the very interiors of rural India. He has been instrumental in bringing new systems and policies in the organization, implementation of ERP and for strategic business relationships with all the collaborators.
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Mr. R G Agarwal, ChairmanA decisive and action oriented determined visionary took over a sick pesticide company in 1980. His ability to prioritize and deal effectively with a number of tasks simultaneously reinforced with his skills to make decisions, be accountable, meet/exceed goals and achieve high-quality results, has metamorphosed the business venture into one of the fastest growing agrochemical company in India- rated twice by Forbes magazine among ‘Best under a Billion’.
Aim / Vision / Mission
Mission: One Dhanuka product used by every farm; serve at least 10% of the farming community, through a happy team.