Digital Marketing Paathshala

Intensive 10 weeks programme on google advertising training, designed to teach, train and make students, professionals from all walk of life, about the basics of paid marketing techniques in digital marketing, with special emphasis on ‘ how to advertise on google ” . This course not just gives you, Google Adwords Certification. But provides you ‘n’ number of benefits which will give boost to your career.

Search Engine Optimization course  by Digital Marketing Paathshala is introduced with the objective of making students and professionals master in this, on of the most important activity of digital marketing or internet marketing.

Google Analytics Course in Ghaziabad.

• Understanding paid search, organic search, PPC, CPC, and SEO
• Introductions, your objectives and building your action plan
• Understanding paid search, organic search, PPC, CPC, and SEO
• Accessing Google Analytics with your Google account
• The Google Analytics concepts of accounts, web properties and profiles
• The Google Analytics page tag
• Exploring and understanding real-time
• Exploring and understanding standard reporting
• Creating, using and sharing annotations
• Understanding and defining page views and unique page views
• Understanding and defining visitors and visits
• Introducing universal analytics and the new measurement protocol
• Exploring and understanding the locations report
• Understanding and defining dimensions and metrics
• Creating, using and sharing shortcuts
• Understanding and defining bounce and bounce rate
• Identifying high bouncing landing pages with the landing pages report
• Powerful analysis with weighted sort
• Understanding and defining exit and exit rate
• Exploring and understanding the traffic sources report suite
• Understanding and defining direct, referral and search engine traffic
• Identifying high-bouncing traffic sources
• Identifying high-bouncing traffic to landing pages with cross segmentation

2) Measuring success with goals , funnels 

• What is possible with web analytics?
• What is possible with Google Analytics?
• Understanding and defining goals
• Goals as a way of prioritizing your work
• Google Analytics and your websites goals
• Configuring a simple Google Analytics goal *
• Exploring and understanding the goals report suite
• Exploring and understanding the goal flow report
• Multi-Channel Funnels Analysis

3) E-commerce and Event Analysis & Tracking

• Exploring and understanding the e-commerce report suite
• Understanding how e-commerce transactions are recorded
• Understanding and defining key performance indicators (KPIs)
• Your KPIs and Google Analytics
• The three organization objectives
• Understanding intelligence events
• Creating, using and sharing powerful dashboards
• Exporting, emailing and scheduling reports and dashboards
• Applying and understanding default advanced segments
• Creating, using and sharing custom advanced segments

4) Reporting and measuring your visitors, devices and traffic sources

• How Google Analytics measures visitors, visits, browsers and mobiles
• Understanding and defining the Google Analytics’ cookies
• Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
• Exploring and understanding audience
• Exploring and understanding mobile
• Exploring and understanding traffic sources
• Time Metrics Analysis and reporting
• Content Metrics Analysis and reporting
• Understanding and defining source, medium, campaign, content and term
• Understanding and using Google Analytics campaign tracking and the URL builder
• Understanding and using the new campaign management system
• Measuring e-mail marketing campaigns
• Measuring banners and display advertising campaigns
• Measuring in-bound social media campaigns
• Measuring off-line campaigns using vanity URLs and QR codes
• Integrating Google Analytics and Google AdWords
• Exploring and understanding advertising