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Direxions Marketing Solutions Pvt Ltd is an independent ISO certified loyalty marketing and direct marketing agency with offices in Mumbai, Kolkata, Delhi, Bengaluru and USA. We offer cutting-edge direct marketing and integrated marketing solutions to companies who want to acquire, retain and build relationships with customers, distribution and sales channels. The gamut of services that we offer include loyalty programme conceptualisation, CRM, digital marketing, direct marketing, rewards management, database management and creative services. Direxions are pioneers in the field of loyalty program services in India, and have been associated with over 35 relationship marketing brands, across industry categories like hotels, telecom, retail, FMCG (CPG), healthcare and financial services including Frequent Flyer Programs for airlines.+ Read More

Nature of Business

Trader

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

GST Number

27AABCD9380Q1ZW

Loyalty Program Management Services
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Direxions specializes in providing end to end loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.

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Direct and Integrated Marketing
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Direxions offers clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience. We believe in testing and refining our programs through constant monitoring and data mining - be it quantitative or qualitative

Integrated 360 degree marketing has evolved from the set of seemingly independent tools, to name a few

  • Database Marketing
  • Direct Mailing
  • Email Marketing
  • Mobile Marketing
  • Online marketing
  • Relationship Marketing
  • Social media

However the power of communication and marketing is realized when these seemingly independent tools work in an integrated way, thus sensitizing & engaging the end customer via all touch points.

Direxions has always been in the forefront for adopting and championing the new tools and technologies in marketing and have successfully combined different mediums to provide 360 degree engagement solutions for its clients

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Rewards Management services
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Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Reward catalogues need to be relevant to the members and meet their aspirations, for the programs to be a success. Redemptions of rewards must be easy and convenient for members to redeem to ensure members do not feel a sense of disappointment at the point of redemption.
For more details, visit Red Box Rewards

From unique experiences and once-in-a-lifetime rewards to electronic gift certificates and relevant lifestyle awards, our data insights and analytics expertise ensures that we can recommend the ideal awards for our client's best customers. From event strategy, design and communications, to logostical planning, onsite execution and post-event measurement, we design events that deliver results.

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Data Center Services
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Data Center Services

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Direxions are specialists in handling data for direct mail and relationship marketing programs. Our data capture service is ideal for capturing responses to contests and promotions and handling enrollment into loyalty programs.
Beginning with data deduplication and data house holding to address standardization and correction our data center is capable of handling large databases with complex structures.

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Marketing Analytic services
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At Direxions, we continuously work on building the know how to turn information into knowledge. Customer data analytic and customer insights provided through transaction and profile data has always been at the core of all the campaigns leading to high response rates and high returns on marketing campaigns costs.

Data is at the heart of everything we do. Our analytical tools and teams deliver data driven insights that range from customer acquisition and retention programs to strengthening relationships with channel partners and best customers.

We can predict the best way forward and provide analysis and recommendations based on a wealth of local and global customer data experience.

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Training Services
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Training Services

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For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner. Direxions has created Loyalty program training documents and content to enable all frontline staff have consistent and accurate information on all program details.

We offer everything from product training and employee certification programs to incentive & motivation programs. All designed to help you get the most out of your most important asset - your people.

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Creative and Studio services
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Direxions believes that loyalty programs and relationship brands are brands in their own right. A well-crafted relationship branding program defines the basic principles of consistent usage of the loyalty brand's values, through its graphics and communication, on a variety of occasions, and in diverse settings. The communication program's tone and style would also be outlined by the positioning of the loyalty brand and its stance vis-à-vis its members.

Direxions’ copy & design teams and in-house studio facilities have vast amounts of experience in managing relationship brands beginning with the Relationship Brand Logo, Values, and all its communication. This addresses both Copy and Art across Print, Digital, and Television media.

Our teams have executed end to end program collateral from Membership Cards, Welcome kits to Statements, and standard communication, across media.

Our well-documented record of campaign responses and our use of consumer insights through advanced data analytics is the foundation of our creative effectiveness:

  • Analysis driven creative briefs
  • Testing and refinements of creative approaches
  • Complete execution of collateral from conceptualization, targeting & creative execution through to production with version control


With a clear understanding of who the customer is, where and when we are engaging them and why we're engaging them, we develop smart, creative solutions that influence customer behavior. We start every project by getting underneath the skin of your customers. We chart your complete brand/product experience, including the milestones that result in moments of inspiration and disappointment, through their eyes. Then we explore and analyse your business objectives, values, culture, category and competition. This combination of brand and consumer insights identifies the sweet spots where your shared ideal exists. This is the foundation on which lasting relationships are forged. We develop Creative that moves the business needle for our clients.

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Contests and Promotion Services
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Direxions Marketing Solutions Pvt. Ltd. has pioneered the process of professional contest management in India, having developed systems that are transparent and can be audited at every stage. Contest and promotions are important tools in customer engagement and allow for high levels of interactivity as well as gathering information about the customer.

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  • Our consultants and senior management teams have in-depth experience across industry categories and have launched/worked with over 40 loyalty and relationship marketing programs targeted to customers, employees, channels and influencers.
  • Our Loyalty programs work across all relevant touchpoints, media and channels of communication and are designed to allow for recognising the constantly changing dynamics of the marketplace.
  • Our Loyalty programs are carefully designed and customised by our specialists in Cartesian Consulting to meet the specific short, medium term and long term objectives of each individual company. This attention to detail and constant monitoring of the programs have resulted in long running and successful programs.
  • For more details, visit Cartesian Consulting

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Once programs are launched, our program management teams handle various tasks such as:

  • Account Planning, Review and Monitoring
  • Program Marketing for acquiring and activating members
  • Ongoing campaign management - offline and online
  • Data centre management including data clean up, dedupe, personalised statementing etc.
  • Member service centre
  • Rewards management to source and fulfill rewards, vouchers, and mobile couponing- Red Box Rewards
  • Data analytics & Research - dashboards, satisfaction scores, etc.

All our processes are quality compliant.

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Customer Loyalty Programs are strategic tools that help companies identify and retain their best customers, among their large customer base, it is one of the most valuable data assets of the company. Today, in many categories, a loyalty program is a product feature - something that a customer expects as a given. If designed well and monitored regularly, customer loyalty programs can be very successful in helping companies to increase sales and /or reduce churn

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  • Channel partners and sales teams are crucial to the organisation's success - they are a vital link between a company and their end customers. While many companies typically have sales incentive programs and short term promotions, we have found that an ongoing loyalty program is ideal to recognise, reward and incentivise the channel partners/sales teams to motivate them and help them to achieve their targets. Nowhere is the 80:20 rule more relevant than among your channel partners. Yes, most often than not, 10 - 20% of the channel partners account for between 60 - 90% of the company sales. We have developed channel programs for many companies across industry groups. The Loyalty program design not only helps to achieve the overall sales objectives, but also set individual targets for each channel partner.
  • We have created Customer Loyalty programs for ICICI Bank Loans, Novartis, Castrol and more.

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The economic scenario in the last decade has made it a challenge for corporates to acquire and retain employees with the right skill sets. Especially in sectors which have a young workforce like banking, IT, insurance, BPO and retail retaining the talent with the right skill sets is an art going beyond right compensation structures. Direxions had been invited and has helped companies in the IT and BPO sectors to conceptualise and execute programs that will enable retention of key resources. These programs have a combination of online and offline events which can engage this target audience and enhance their loyalty to the organization. elation ships are significantly enhanced through face to face events and recognition. Our programs often recognize high value customer and channel partners which lead to high level of appreciation and brand connect. These events are often used to give privileged customers special previews of products launches and early announcements.

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Rewards are often the raisin d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.

Reward catalogues need to be relevant to the members and meet their aspirations, for the programs to be a success. Redemptions of rewards must be easy and convenient for members to redeem to ensure members do not feel a sense of disappointment at the point of redemption.

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In recent times, businesses have begun to use mobile communication more and more to reach out directly to their customers is Mobile. The cellular subscriber base in India is growing at a rapid rate and the popularity of Mobile as a messaging device is growing by the day, making it an important new tool in the marketer's armoury.

As a direct marketing tool, we now offer solutions that use Mobile as a medium as well as a channel that can be used to send out marketing messages to customers, make announcements of new promos or services, involve them in an interactive environment that grows the brand, offer them innovative value added services to build a relationship, engage with end customers including issue of Mobile coupons and vouchers.

We provide specialized services in Mobile marketing that combine the power of this new technology with our relationship marketing expertise to help you craft new campaigns and services.

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Direxions helps you leverage new media and advances in Web and internet technologies that have opened up new channels for communication and information exchange with your customers. We have built special expertise in Website development, internet marketing through banner advertisements, SEO and SEM, Relationship Email, and Mobile based marketing campaigns.

Direxions provides end-to-end services in website development including design, creative, content, and hosting and maintenance. Our approach is to treat your website as a vital first-line of communication with your customers, and accordingly ensure it contains content and interactive elements that help enhance your branding and relationship building initiatives.

We have also developed several intranets for our clients channel programs, to enable sales and the channel to access vital information in real time. Some of our clients include BPCL, Idea Cellular, TATA AIG, HLLirexions are specialists in handling data for direct mail and relationship marketing programs. Our data capture service is ideal for capturing responses to contests and promotions and handling enrolments into loyalty programs.

Beginning with data deduplication and data householding to address standardization and correction our data centre is capable of handling large databases with complex structures.

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We offer end-to-end management of the email-marketing channel - from concept to execution, delivery & analysis and response. Direxions' solution, offered under the "Respons-e" brand name, is Relationship email - it is an evolutionary step up from permission email. Respons-e is a customer-friendly, globally-accepted policy framework: no spam, opt-in, easy opt-out. We also offers development and management of landing pages or micro sites so that email campaigns can be linked to web interactions for better customer response. Our high-speed, large-volume email messaging system is based on Dynamic Messenger Mail solution, one of the world's finest mail technologies. Our Response-e services have been used by BPCL, ICICI Bank, Cleartrip, St Xaviers College, Hindustan Unilever Ltd and many others.

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Our Social Media monitoring services help brands understand customer engagement levels with the brand and get feedback (both positive and negative). This feedback and analyses help in recommending corrective strategies for campaigns, as well as customer touch points.

The reports and data are collated from hundreds of websites and blogs across the globe and is dynamic. This allows brands to track keywords, brands, competition and many other parameters required by a marketing manager in today’s environment.

or a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner. Direxions has created Loyalty program training documents and content to enable all frontline staff have a consistent and accurate information on all program details.

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Healthcare Services

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The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020. The Indian healthcare market was estimated at US$35 billion in 2007 and is expected to reach over US$70 billion by 2012 and US$145 billion by 2017. According to the Investment Commission of India the healthcare sector has experienced phenomenal growth of 12 percent per annum in the last 4 years. Rising income levels and a growing elderly population are all factors that are driving this growth. In addition, changing demographics, disease profiles and the shift from chronic to lifestyle diseases in the country has led to increased spending on healthcare delivery. The internet has revolutionized the knowledge management of customer who is becoming more aware and is not afraid to challenge the Doctors wisdom when it comes to disease and medicines.

On the other hand as per IMS, the pharmaceutical market is estimated at Rs 46530 Crores (end 2009), growing at a rate of 18.39% MAT(Moving annual Turnover). Almost 90% of this market is private market retail sale (ie drugs sold through pharmacy counters).

India has approximately 600,000 allopathic doctors registered to practice medicine. This number however, is higher than the actual number practicing because it includes doctors who have emigrated to other countries as well as doctors who have died. India licenses 18,000 new doctors a year. As per IMS there are over10,000 pharma companies which cater to the medical needs of the popuation

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  • Relationships are significantly enhanced through face to face events and recognition. Our programs often recognize high value customer and channel partners which lead to high level of appreciation and brand connect.
  • These events are often used to give privileged customers special previews of products launches and early announcements.

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Customer Care Service

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All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation. Members of Loyalty programs are the most valuable customers and have a distinct need to being recognized – this needs to be recognized through the customer service levels and standards they achieve.

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