Eicher Tractors (A Unit of TAFE Motors And Tractors Ltd)

TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, with an annual turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer in the world and the second largest in India by volumes, TAFE wields about 25% market share of the Indian tractor industry with a sale of over 150,000 tractors (domestic and international) annually.

TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over 55 years is a stellar example of its commitment to building long-term relationships with its stakeholders, through fair and ethical business practices. TAFE is also a significant shareholder in AGCO Corporation, USA – a US $8 billion tractor and agricultural equipment manufacturer.

TAFE has earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation. A strong distribution network of over 1000 dealers effectively backs TAFE's three iconic tractor brands – Massey Ferguson, TAFE, and Eicher. TAFE exports tractors, both in partnership with AGCO and independently, powering farms in over 100 countries which include developed countries in Europe and the Americas.

Besides tractors, TAFE and its subsidiaries have diverse business interests in areas such as farm-machinery, Diesel Engines and Gensets, engineering plastics, gears and transmission components, batteries, hydraulic pumps and cylinders, passenger vehicle franchises and plantations.

From a humble beginning with just one tractor model in 1961, TAFE today is recognized as a high-quality mass-manufacturer with an extensive product range to meet the expectations of every farmer and every farm mechanization need. TAFE's R&D facilities are centers of excellence renowned for their innovative design and engineering expertise and have been recognized by the Department of Scientific and Industrial Research, Government of India. Extensive research and testing ensure that TAFE's products meet its exacting performance standards.

TAFE believes in sound corporate governance and is reputed for being a consistent profit-making company and an ethical organization. TAFE's commitment to CSR involves a contribution to the environment and society while facilitating the growth of all stakeholders with equal fervor, embodying the role of a responsible corporate citizen. TAFE's social focus has been significant since inception and it contributes towards education, healthcare, agriculture, community development and supporting traditional art forms.

TAFE has been named the 'Best Employer in India 2013' by Aon Hewitt and has the distinction of receiving commendation for ‘Significant Achievement on the journey towards Business Excellence’ by the CII-EXIM Bank – Business Excellence Award jury in 2012.

TAFE is a part of The Amalgamations Group based at Chennai, one of India's largest light engineering groups, comprising of 41 companies, involved in the design, development, and manufacture of Diesel engines, automobile components, light engineering goods, plantations, and services.+ Read More

TMTL – TAFE Motors and Tractors Limited, a wholly owned subsidiary of TAFE – Tractors and Farm Equipment Limited, comprises three manufacturing divisions, the Tractors Division, the Engines Division and the Transmissions Division. TMTL was established in 2005, when TAFE acquired the Tractors, Engines and Gears divisions of Eicher Motors Limited in 2005.

TMTL’s Tractors Division at Mandideep near Bhopal, manufactures tractors under the Eicher brand, addressing the dynamic market demands in agriculture and needs of the modern farmers with a comprehensive range of tractors, implements and farm solutions, that are acknowledged for their rugged build quality, efficiency and low cost of operation. TMTL is probably the only manufacturer of both, air-cooled and water-cooled tractors in the world. Its top-of-the-line Research and Development (R&D) facility is capable of designing and developing new tractor models with its in-house prototype development and tooling competencies, that sets exemplary standards in the industry.+ Read More

The philosophy that drives TAFE was first enunciated by its CMD in 1992. "To us in TAFE, Excellence is not something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes from within each of us. It defines our lives at work and at home and ripples out into the world around us" (Source: Corporate Film-1992).

This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with external facilitation from IIM, Bangalore. The Vision & Values statement captures key elements of TAFE's culture, strengths, and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan (VTRP) that forms the basis of the company's Business Plan.

To achieve the distinction of being the first choice among the farming community of India and ensure a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.+ Read More