- ProblemTo keep up with changing times, they needed an online partner who could help them in increasing awareness about the brand.
- SolutionNot only IndiaMART helped Singer identify new channel for promotion but also converted it into a profitable venture.
- ResultIndiaMART helped Singer with increased awareness of brand and experience considerable growth through this new medium.
About the brand
Singer India Limited is one of the leading marketers of sewing machines & small home appliances. Singer India Limited has two business segments, sewing products and home appliances. The company has a presence across India through its showrooms, shops, dealers/distributors and after sales service network.
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