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Infrastructure & Facilities

Manufacturing Facilities

Eveready's operations in India started through import of dry cell batteries and then marketing them across major cities. This led to the setting up of manufacturing facilities and a distribution network covering the entire country in order to maximize logistical efficiency and reduce time-to-market. Subsequently, this manufacturing presence was integrated forward into the manufacture and marketing of flashlights - a leading device category consuming batteries. At present, we have high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Our manufacturing operations focus on total quality management, safety, energy conservation and cost control. This has helped in achieving efficiency in the manufacturing function with stringent audits of manufacturing locations that have brought in more focus in quality. The technologies developed and adopted in the plants were absorbed by all the unit locations.

Wide Distribution Network

Eveready has an extensive and deep-rooted pan-India distribution network for its wide product portfolio that meets India's portable energy requirements.

Rising income levels, increasing urbanisation, changing lifestyle and enhanced need for convenience has led to increased demand for battery run gadgets (remote controls, torches, toys, cameras, radio sets and portable music systems). Our unique distribution strength lies in our ability to access and service semi - urban and rural India just as well as bigger cities. This, coupled with synergies of existing traditional distribution network, new electrical outlets, e-tailing and modern-format retail stores, is our path forward to achieve the desired growth in all product segments.

Our products are available at grocery, general provision, music, electrical, hardware, stationery, and gift stores, at the chemists' shops and at photo studios and printing centres. So much so, that many of our products are even available at the local paan shops. We are supported by a strong sales force that operates the extensive sales network successfully.


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