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Fission N Fusion - Consultants of advertisement service, research and development & case study in Kanpur, Uttar Pradesh.

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Consultants
Advertisement Service
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Advertisement Service

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Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople’s individual messages, draw customers to the business, and to hold existing customers

Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns – pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign.

medium20152018Television advertisement37.7%34.8%Desktop online advertising19.9%18.2%Mobile advertising9.2%18.4%Newspaper#Advertising12.8%10.1%Magazines6.5%5.3%Outdoor advertising6.8%6.6%Radio advertisement6.5%5.9%Cinema0.6%0.7%

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Research And Development
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Research And Development

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In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. Without an R&D program, a firm must rely on strategic alliances, acquisitions, and networks to tap into the innovations of others. . In the context of commerce, “research and development” normally refers to future-oriented, longer-term activities in science ortechnology, using similar techniques to scientific research but directed toward desired outcomes and with broad forecasts of commercial yield.

Present-day research and development is a core part of the modern business world. Major decisions in firms are made based on research and development.Research and development is of great importance in business as the level of competition, production processes and methods are rapidly increasing. It is of special importance in the field of marketing where companies watch competitors and customers closely in order to keep pace with modern trends and analyze the needs, demands and desires of their customers.Unfortunately, research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result.

Our Team focus on Innovation and its life cycle. Innovation builds on R&D and includes commercialization phases. The activities that are classified as R&D differ from company to company, but there are two primary models, with an R&D department being either staffed by engineers and tasked with directly developing new products, or staffed with industrial scientists and tasked with applied research in scientific or technological fields which may facilitate future product development. .

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Case Study
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Case Study

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"Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry will be an instance of a class of phenomena that provides an analytical frame — an object — within which the study is conducted and which the case illuminates and explicates."

Our  approach sees the case study defined as are search strategy, an empirical inquiry that investigates a phenomenon within its real-life context. Case-study research can mean single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence, and benefits from the prior development of theoretical

Illustrative Case Studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show what a situation is like. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.

Exploratory (or pilot) Case Studies. These are condensed case studies performed before implementing a large scale investigation. Their basic function is to help identify questions and select types of measurement prior to the main investigation. The primary pitfall of this type of study is that initial findings may seem convincing enough to be released prematurely as conclusions.

Cumulative Case Studies. These serve to aggregate information from several sites collected at different times. The idea behind these studies is the collection of past studies will allow for greater generalization without additional cost or time being expended on new, possibly repetitive studies.

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Competitive Analysis
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Competitive Analysis

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Our experience and analytical expertise help ensure that businesses build the right capabilities to mine data for insights that can enable better decisions and create value. We develop advanced analytics strategies, helping clients derive competitive advantage from their data assets and analytic capabilities.We deploy advanced analytics for decision support, helping clients improve operational effectiveness and efficiency through innovative uses of data and analytics.

We help clients build the advanced analytics organization and capabilities required to execute strategies and deploy decision support applications.

Big data and advanced analytics are creating profound new opportunities for businesses, yet we found that only 4% of companies are able to combine the right people, tools, data and organizational focus to take advantage. To realize the value of big data, organizations need strategic—and not merely technological—solutions.

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Strategic Planing
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Strategic Planing

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Are your competitors talking about you in their boardrooms Does your strategy guide how you allocate resources Can every employee articulate your strategy and are they empowered to execute on it

We help clients with their most complex strategic challenges. We build tailored solutions to help clients achieve sustained growth and emphasize mobilization from day one. We begin by helping clients choose where to focus so they can outexecute and outinvest their competitorsand ultimately generate higher returns. Good strategies create a path to leadership economics. In a correctly-defined business, one or two competitors with superior economics, enabled by strong leadership, usually capture the profit pool. A company’s first priority should be unlocking the full potential of the core.

We believe that most companies fail to deliver a superior customer proposition; however, sustained value creators are twice as likely to get it right. But no matter how good your proposition, low cost is critical to staying competitive and fueling reinvestment.A good strategy is one that can be implemented.

Winning strategies are designed for and with the front line and are understood throughout the organization, not just in the board room.

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Human Resource
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Human Resource

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Talent management refers to the anticipation of required human capital for an organization and the planning to meet those  Talent management is the science of using strategic human resource planning to improve business value and to make it possible for companies and organizations to reach their goals. Everything done to recruit, retain, develop, reward and make people perform forms a part of talent management as well as strategic workforce planning. A talent-management strategy needs to link to business strategy to make sense

We focus on  two major areas of measurement: performance and potential. Current employee performance within a specific job has always been a standard evaluation measurement tool of the profitability of an employee We  also seeks to focus on an employee’s potential, meaning an employee’s future performance, if given the proper development of skills and increased responsibility.

We believe that in adverse economic conditions, many companies feel the need to cut expenses. This should be the ideal environment to execute a talent management system as a means of optimizing the performance of each employee and the organization  In fact, only 5 percent of organizations say they have a clear talent management strategy and operational programs in place today

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Finance Service
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Finance Service

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Recent economic and financial volatility have challenged corporate finance organizations to provide their companies with more and better services while at the same time reducing the costs of the finance function. In such circumstances,  FNF  provides with a range of finance consulting services that help drive greater efficiency and effectiveness throughout the finance function.

Today’s financial services firms must have a technology strategy that’s both sophisticated and efficient if they are to compete successfully. We help our financial services clients decide how best to source technology and ensure that information technology is aligned with business growth objectives and delivers effectively on its promise.

We develop clear, practical action plans, and support or run the implementation of those plans to ensure real and sustainable performance improvement. We have worked with leading financial services companies in many strategic and operational areas  We Develop  tools that focuses companies on developing levels of customer loyalty that lead to growth—and pioneered its application in the financial services industry further also reduce  costs and complexity to improve performance.

We care for our clients’ business as our business. We think and act like business partners, not academic advisors. We share our clients’ aspirations, work to understand their reality, and align our incentives with their objectives — so they know we’re in this together.

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Sales Service
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Sales Service

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We helps you define your strategy, achieve your plan, stay ahead of the competition and make decisions with confidence. The use of sales analytics to assess sales force effectiveness is at the heart of every Alexander Group consulting project. We maintain one of the largest databases of sales benchmarks in the world, with data carefully gathered from working directly with our clients. Each new set of data goes through a robust cleansing and validation process before it gets added to our database. This ensures the highest possible level of protection, accuracy and relevancy – data you know you can trust. Understand and improve sales asset utilization with sales analytics.

To most effectively use sales analytics to drive revenue growth, we apply two eye concept of Client & Expertise as different lenses.

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