Flickbook Media & Entertainment Private Limited

This project was done for Media Mandi as a teaser/trailer for a feature length film. It tells the story of 4 characters with starkly different personalities who find themselves tied together by unexpected circumstances. The 3d production of this teaser was done over a period of 3 months, with a team of 8 artists. Our challenges on this project were working with various techniques in 3d like displacement maps, dust and water simulations, character hair and fur and optimizing these for rendering.

every marketers go-to solution for contact databases had been real-time solutions. It was not perfect, but that was the status quo. Bespoke Contacts, SMARTe’s first 100% accurate cloud-based contact data discovery was about to change that paradigm.

the main Brief given to us was the need to convey to potential buyers, the value in a new kind of solution, they have never used before. Besides this, the client walked us through the entire software, to help us understand exactly how it works, since we were new to the concept of contact discovery.

this marketing video was About helping school owners see value in a very intangible service like student assessment, whose results are not immediately visible and measurable.

the client’s Brief involved the need to solve a persistent roadblock that prevented school owners from using their service. We needed to show how assessment improves the quality of a school’s education over a period of months, and hence improves its reputation, and leads to growth.

School owners were not able to see value in spending money on assessing students and teachers, despite explanations from the Sales team during the meeting. Gray Matters wanted a video that acts as a standardized script to be shown to the audience, after which the Sales team would answer questions. Thus the video would function as a key marketing and sales tool for selling the assessment service.