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There is nothing more important in our daily life than salt. It is in everything we eat, in our rituals, in mythology and was once even used as currency. It is this goodness that goes into every pack of Aashirvaad Iodised Salt.

Manufacturing Process

At Aashirvaad we ensure only superior quality ingredients reach your kitchen. We ensure the quality through our manufacturing process.

Salt is obtained by evaporating sea water or brine in shallow basins by sunlight and wind. When the water evaporates, a salt bed forms at the bottom of the basin. This salt is then collected, and put through elaborate cleansing procedures and is enriched with Iodine to take care of your family’s Iodine requirements.

Its free-flowing granular form enables easy and clean handling as well as storage.

We take extra care to ensure that only quality salt reaches your home. Simply because we know that it is the only way you would have it!

Aashirvaad Select is a premium quality atta made from the King of Wheat. It is 100% MP Sharbati wheat which is harvested in the Sehore region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel.

Our experts hand-pick Sharbati wheat grains which are consistent in size and blessed with a golden sheen, that makes Aashirvaad Select Atta, truly Select. Which is why rotis made from Aashirvaad Select Atta have a delightful aroma and stay softer for longer.

Combined with Aashirvaad’s process to lock in the nutrition of the wheat, we ensure your family gets taste as well as nutrition.

Enriching the staple atta with essential micronutrients like iron, folic acid and vitamin B-12 makes wheat flour a mass carrier of micronutrients and helps tackle the issue of micronutrient deficiency. Fortification of flour is a cost effective method to help eradicate nutritional anaemia, vitamin and mineral deficiencies that impact children and adults alike. Also, appropriate intake of iron helps children develop physically and mentally, and improves the health of pregnant women.

Aashirvaad Fortified Chakki Atta is a source of nutrients like Iron, Folic Acid, and Vitamin B12, which helps in meeting the daily micronutrient requirement while you enjoy soft, tasty and nutritious rotis.

Micronutrients are important for the human body. Micronutrients like Iron, Folic Acid, Vitamin B12 are recognized to take part in various metabolic activities of the body, and thereby, may support growth and development processes of an individual with an active lifestyle.

National and international bodies such as NIN, WHO/FAO also recommend a daily dietary intake of micronutrients like vitamins and minerals along with macronutrients, and hence have initiated many fortification programmes to enhance the micronutrient intake by an individual.

You can now balance your nutritional and lifestyle demands through the wholesomeness of Aashirvaad Fortified Atta!