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Consumers have more media content, channels and more choice of devices than ever before.
Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.
Our audience measurement solution is the trading currency for television (e.g. TV ratings), print, radio, out-of-home, online and mobile media. We track which consumers are using what channel, how they are engaging with content across each medium and what is driving their behavior.
With this detailed view of consumers’ content appreciation our clients not only get ratings of what people are watching or listening to – they also know why. Our cross-media measurement shows what devices your audiences are using for each channel and type of content, and we evaluate your marketing efficiency and performance across the whole spectrum of channels.
We help you optimize your channel selection and content to deliver increased audience engagement, end-to-end.
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