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Other Services

Providing you the best range of Consumer Insights Service, Shopper Solution Service, Printed Advertising Tracking Services, Geomarketing Services and Point Of Sales Analytics Solution Service with effective & timely delivery.

Consumer Insights Service
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Saturating demand, shorter product life cycles, the increasing importance of digital channels, increasing competition and declining prices means there is growing pressure on Marketing, Sales and Product Managers to deliver. This demanding and fast-paced environment requires a deeper understanding of consumers to allow you to:

  • Identify the right targets
  • Exploit key trends
  • Leverage purchase drivers
  • Influence purchase decisions
  • Size and prioritise opportunities

Across GfK’s Consumer Insights portfolio, we connect market research with big data and apply analytics to provide actionable insights on; Consumer needs, attitudes and behaviours, both in their everyday lives, and throughout individual purchase journeys. In addition, we evaluate the competitive landscape and the drivers of changing market dynamics. Our derived business intelligence enables you to understand how consumers group together, for more effective targeting through market segmentation, and to size the potential opportunities for your brand.

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Shopper Solution Service
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Shopper Solution Service

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The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

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Printed Advertising Tracking Services
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Printed forms of advertising are still strongly influence shopping decisions (source GfK FutureBuy 2017; online consumer survey). But where the online world can easily be monitored, it can often be difficult to track whether offline activities are working.

GfK’s Printed Advertising Tracking solutions helps manufacturers and retailers get the most out of print advertising spend by helping them to:

  • Make informed print advert spending decisions
  • Act fast on competitor activities
  • Improve their price image whilst protecting margins

You will benefit from a category or market view which offers unique print advert insights; combining GfK data from the world‘s largest POS panel for tech / consumer durables with promotional leaflet data. Whether you want to carry out a detailed analysis of your print ad promotions, benchmark against the competition, understand market developments or even ensure compliance, our flexible suite of tools and reports can help.

Combined weekly hit list

Enriched with leaflet promotion KPIs, this tool allows you to monitor how promotions are affecting your hit list at product SKU level. Leaflet insights include geographical coverage, the total number of stores pushing advertising activity and a 12-month overview of your "competitive battlefield".

Integrated POS and promotional print ad data

This tool provides a top-level view on sell-out figures, so you can reallocate advertising spend to drive sell-through in higher price classes. Analyze graphically on brand, channel, price band and technical feature level versus the market (POS data). Understand the past to plan better for future print ad promotions, with up to 15 months' historical data.

Competitive benchmark and executive reports

Understand what is happening with your print promotions, what the competition is doing, how the market is developing, or even ensure compliance at a glance. Review brand or retailer print ad activity and easily present the findings in a ready-to-present report.

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Geomarketing Services
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Geomarketing Services

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Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

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Point Of Sales Analytics Solution Service
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When developing new business strategies it’s essential to have relevant retail insights.

POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.

We combine global reach with our market research expertise to give you smart retail insights into your product assortment, media, promotions, price, market share, product range and SKU management and marketing mix.

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