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Agriculture

Offering you a complete choice of products which include Organic Agriculture and Food Security in Asia - Book, Sales Promotion & marketing Communication, Technological Innovation in Agriculture Book, Social Forestry and Forest Management Agriculture Book, State, Market And Utilization Pattern Of Health Services and Rural Women Empowerment and Rural Development.

Organic Agriculture and Food Security in Asia - Book
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Organic Agriculture and Food Security in Asia: Indo-Chinese Perspectives

Organic agriculture is a low-cost and effective way to help many of the world’s poorest people to have good levels of nutrition and a better quality of life. The present book is to enable a better understanding the need of organic products and its marketing in Indo-Chinese perspectives in seven chapters. This study aims to understand the potential value of organics to farmers and the role of organics as an option in economic development and food security. The major constraints to food security are found in social, economic and political conditions rather than in production methods themselves. The main solutions to food security problems will therefore be found in social, economic and political improvement. Most importantly, the world urgently needs to increase the training in good organic practices to ensure that the poorest smallholder farmers can have the increases in yield that are needed to achieve food security.

Specifications-

Author : M.P. Singh Rajesh Singh
ISBN: 978-81-8220-620-5
Edition: 1st
Year: 2014
Pages: 230
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House 

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Sales Promotion & marketing Communication
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Sales Promotion & marketing Communication

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Sales Promotion & marketing Communication

Sales Promotion and Business Communications provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with references to academic journals. This work is suitable for undergraduate students of Marketing, in particular advertising and Marketing Communications. In today’s competitive business environment, you must communicate clearly to be successful. This book will help you develop the communications as well as marketing skills you need. It also reveals the changing face of our industry and shows the importance of first principles combined with practical advice.

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Author : Edited by Dr. S. K. Mittal
ISBN: 978-81-8220-214-6
Edition: 1st
Year: 2009
Pages:
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Technological Innovation in Agriculture Book
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Technological Innovation in Agriculture Book

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Agriculture and rural development are few of the sectors where a system approach to technological innovation has been list applied for several reasons. Institutional barriers and perceived distance between research and practices in many Afro-Asian countries including India, farmer knowledge and practices has only insufficiently been taken into consideration as a possible source of innovation. Many technological initiatives have not been successful in changing the well-being of smallholder farmers. Low uptake of agricultural technology points to challenges in the interaction of socio-cultural and technical dimensions. Three important questions are posed in this book. What has to be done for rural development? What is the context within which public action takes place? And what are the implications for better practice?

Specifications-

Author : Rajesh Singh
ISBN: 978-81-8220-643-4
Edition: 1st
Year: 2014
Pages: 248
Binding: Hardbound
Size: 8×6
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Social Forestry and Forest Management Agriculture Book
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The present state of forestry in our country reveals that the Indian forests are neither able to fulfil the ever increasing demand nor can sustain the ecological security. ‘Social forestry’ purely an Indian concept, has developed under Indian environment and culture. It has been adopted and modified differently by different states. India, second in population in the world needs social forestry programmes, because increasing population forces the forest land to be used for agriculture, industries, housing and urban development. But the policies relating to forests, soil conservation, areas for recreation, although origination from different departments of the State Government need to be fully integrated in the larger interests of natural resource management and ecology.

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Author : Dr. S.K. Ghosh and Dr. Rita Singh
ISBN: 978-81-8220-689-2
Edition: 2nd
Year: 2015
Pages:
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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State, Market And Utilization Pattern Of Health Services
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State, Market and Utilization Pattern of Health Services A Socio-Economic Analysis of Rural Urban Differences

Public health services especially in underdeveloped countries generally stand for providing quality treatment at low/zero cost against the diseases/illnesses and preventing occurrence of diseases/illnesses through creating facilities like immunization, safe drinking water and sanitation, etc. These services are an important catalyst of a wide-ranging development of the economy on the one hand, and may lead to a favourable redistribution of income and equalization of opportunities among different sections of the society on the other. Moreover, the continuously increasing cost of health care coupled with the growth of egalitarian dimensions, i.e. all people should have an equal access to health facilities, has spurred economist and other social scientists to study health services from different angles. Growing significance of health services and related aspects have become a topic of widespread interest and research among economists.

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Author : Dr. Kush Kumar Garg
ISBN: 978-81-8220-605-2
Edition: 1st
Year: 2014
Pages: 240
Binding: Hardbound
Size: 6×8
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Rural Women Empowerment and Rural Development
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Rural Women Empowerment and Rural Development

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Rural Women Empowerment and Rural Development in South Asia

Rural women make essential contributions to the rural economy of all developing countries, yet their access to productive resources and employment opportunities remains limited, holding back their capacity to improve their lives and to better contribute to the economic growth, food security and sustainable development of their communities and countries. The main objective of this book is to evolve alternative strategies of rural women empowerment to enable them to participate, as equal citizens, in the economic, political and social sustainable development of the rural society. This book is designed in six chapters that focus on the conceptual analysis and empirical measurement of rural women’s empowerment in South Asian perspectives and its variable in national and regional development. The material of this book is fruitful for researchers, scholars, professionals, teachers and students. The fact and findings which have given in this book is purely authenticated and tested by author.

Specifications-

Author : Dipali Saha
ISBN: 978-81-8220-622-9
Edition: 1st
Year: 2014
Pages: 284
Binding: Hardbound
Size: 6×8
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Rural Development Agriculture Book
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Rural Development Agriculture Book

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This book delves into the role of corporate social responsibility and panchayati raj in new dimension of rural development. It also brings together into a single compilation and analysis of the evolving rural economy and its implications on social relations contours of regional inequality socio-economic deprivation changing role of the state, corporate houses, and local self-government. This book is designed into two sections— first section deals with role of state and corporate houses in sustainable rural livelihood and food security in five chapters while second section reviews participatory approaches of panchayati raj in implementing rural development programmes in a decentralised framework in next three chapters.

Specifications-

Author : Dipali Saha
ISBN: 978-81-8220-646-5
Edition: 1st
Year: 2014
Pages: 292
Binding: Hardbound
Size: 8×6
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Gender Dimensions of Rural Employment - Book
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Gender Dimensions of Rural Employment - Book

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Gender Dimensions of Rural Employment: A Global Perspective
The main objective of this book is to identify adequate policy responses to key gender-based constraints to the achievement of rural employment in global perspectives. This book examines the links between gender equality and rural employment for poverty reduction by constructing a gender analytical framework to interpret differentiated patterns and conditions of work across regions, socio-economic contexts and policy environments. The present book is design into ten chapters and it is further organised in two parts­. The first part deals with conceptual analysis of gender inequalities of rural employment in labour market in four chapters. The second part of this book enlightens gender dimensions of rural employment for poverty reduction in developing countries in five chapters. The fact and findings which have given in this book is authenticated and tested by authors. 

Specifications-

Author : H.P. Chattopadhyay and S.K. Sarkar
ISBN: 978-81-8220-640-3
Edition: 1st
Year: 2014
Pages: 368
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Empowering Rural Women - Book
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Empowering Rural Women - Book

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Empowering Rural Women by Women Leaders in Afro-Asian Country

Over the past thirty years the number of women assuming leadership roles has grown dramatically. This book identifies the challenges faced by women in positions of leadership and their role in improving the lives of their counterpart live in rural areas of Afro-Asian countries nine chapters. It also examines models of women leadership, their influences on leadership styles and agendas, and the diversity of theoretical and ethnic perspectives of women leaders. How existing models of leadership is transforms by incorporating gender issues and looks to the future of feminist leadership and identifies what must be done to train and mentor the next generation of feminist leaders.

Specifications-

Author : Sara Zahariades
ISBN: 978-81-8220-623-6
Edition: 1st
Year: 2014
Pages: 368
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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WTO and Indian Agricultutre
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WTO and Indian Agricultutre

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The advent of the World Trade Organization, a new international economic order of world trade, has shifted the locus of economic decision-making from central political and economic constructs to the ‘new integrated’ world. In India, the WTO agreement has been dogged by controversy from the very beginning. This volume attempts to capture this on-going debate and introduces the objectives and functions of WTO; explains the nature of its agreement on agriculture (AoA); presents a brief review of the recent growth of Indian agriculture; examines the results of some of the macro-economic studies on Indian agriculture; studies the Indian agricultural export with special reference to WTO agreements; brings out some of the critical views and recommendation of the dialogue on the nature of WTO related challenges; elaborates on the commitments that India had taken during the Uruguay Round negotiations and presents a three pronged strategy to deal with the implications of WTO on Indian agriculture from the perspective of intellectual property rights.

Contents

Preface (v)

1. Understanding the WTO 1

2. Globalisation of Indian Agriculture: Performance and Prospects 73

3. The WTO’s Agreement and India’s Agriculture Setting 113

4. India’s Agricultural Exports under WTO Regime: Policy and Performance 161

5. WTO’s Policy and Indian Agriculture: A Developing Country Perspective 185

6. India’s Commitments to WTO 249

7. Implications of WTO on Intellectual Property Rights and Biosafety Protocol in Indian Agriculture 301

Bibliography 335

Index 349

Specifications-

Author : M.A. Chaudhary and Gautam Chaudhary
ISBN: 978-81-8220-570-3
Edition: 1st
Year: 2013
Pages: 316
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Rural Marketing: Opportunities And Challenges Books
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Rural Marketing: Opportunities and Challenges in New Millennium

The growing importance of rural marketing has been realised by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject. This book deals with the theory of rural marketing and its practical applications in the rural environment even from the grassroots level to growing IT marketing in three parts. The first part of this book gives an emphasis on the understanding and exploration of rural marketing behaviour in first seventh chapters. The second part of this book enlightens rural marketing strategy in Indian perspective in next eight chapters. The third part of this book reviews the marketing of agricultural products and processing of agricultural commodities in next four chapters.

Specifications-

Author : Nina Verma
ISBN: 978-81-8220-589-5
Edition: 1st
Year: 2013
Pages: 388
Binding: Hardbound
Size: 6×8
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Agriculture and Rural Development in India
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Agriculture and Rural Development in India

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Agriculture and Rural Development in India

Policy formulation for agriculture and rural development in India should be undertaken in the context of changing scenarios at national and international levels. Only then the policy package will be relevant and visible for implementation. The national and international scenarios are changing very fast. These include the march of science and technology in all disciplines and areas, globalization and integration of economics, economic liberalization, democratization of political regime, social and cultural resurgence, evolution of knowledge economy, revolution in information and communication technologies and so on. There are many emerging issues due to these changes. It is not possible to discuss all the issues in a single volume. In the present book, an attempt has been made to identify some of those issues which are fast emerging and will have far reaching implications for agriculture and rural development in the coming decades.

Specifications-

Author : Dr. Anirudh Bharati and Dr. S.D. Chamola
ISBN: 978-81-8220-459-1
Edition: 1st
Year: 2012
Pages: 334
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Rural Development in New Dimensions
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Rural Development in New Dimensions

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Rural Development in New Dimensions: Corporate Social Responsibility and Panchayati Raj

This book delves into the role of corporate social responsibility and panchayati raj in new dimension of rural development. It also brings together into a single compilation and analysis of the evolving rural economy and its implications on social relations contours of regional inequality socio-economic deprivation changing role of the state, corporate houses, and local self-government. This book is designed into two sections— first section deals with role of state and corporate houses in sustainable rural livelihood and food security in five chapters while second section reviews participatory approaches of panchayati raj in implementing rural development programmes in a decentralised framework in next three chapters.

Specifications-

Author : Dipali Saha
ISBN: 978-81-8220-646-5
Edition: 1st
Year: 2014
Pages: 292
Binding: Hardbound
Size: 8×6
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Gender Dimensions of Rural Employment: A Global Perspective
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Gender Dimensions of Rural Employment: A Global Perspective

The main objective of this book is to identify adequate policy responses to key gender-based constraints to the achievement of rural employment in global perspectives. This book examines the links between gender equality and rural employment for poverty reduction by constructing a gender analytical framework to interpret differentiated patterns and conditions of work across regions, socio-economic contexts and policy environments. The present book is design into ten chapters and it is further organised in two parts­. The first part deals with conceptual analysis of gender inequalities of rural employment in labour market in four chapters. The second part of this book enlightens gender dimensions of rural employment for poverty reduction in developing countries in five chapters. The fact and findings which have given in this book is authenticated and tested by authors.

Specifications-

Author : H.P. Chattopadhyay and S.K. Sarkar
ISBN: 978-81-8220-640-3
Edition: 1stYear: 2014
Pages: 368
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

 

 

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Green Marketing: Marketing Strategy and Consumer Behaviour
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Environmental issues have gained importance in business as well as in public life throughout the world and few academic disciplines have integrated green issues into their literature. This is especially true of marketing strategies and consumer behaviour. This book will attempt to examine the conceptual development and practical application of green marketing and consumer awareness about green products in eight chapters. It also describes marketing strategies and consumer behaviour and the reason of adopting a green marketing philosophy by business houses. This study not only provides valuable insights to the current and shifting marketing landscape, but also provides a blueprint of how to use these new tools to achieve success and would serve as the definitive text for any organization that is looking to brand itself or its products as green or sustainable marketing. The practitioners in the field would find the insightful data presented in this book useful.

Specifications-

Author : Monica Loss
ISBN: 978-81-8220-542-0
Edition: 1st
Year: 2013
Pages: 248
Binding: Hardbound
Size: 7×4
Weight: 0.00000000
Publisher Name: Global Vision Publishing House

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Production and Operations Management: Text and Cases
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Production and Operations Management: Text and Cases

Production and Operations Management: Text and Cases
blends traditional management concepts on the subject through fifteen chapters in a unique interrogative model. It emphasizes how practicing managers must carry out their production and operations management functions in the process of managing their affairs, inter and intra departmental dealings, relationships among the stakeholders in allied areas. It also provides directions to the students as to how they should attempt to answer the questions in exams to reap best results. It is envisaged to be useful input to the teachers/lecturers in the subject.


Salient Features:

  • Each chapter opens with 'An abstract' scenario related to the chapter content.
  • The text is presented in the form of points as has been narrated in the class room.
  • Case studies have been compiled from various university exam papers and model approaches towards solutions shown.
  • Included topics that can serve as additional reading for total understanding of the subject.
  • Explanations and meaning for important words and phrases included for in-depth understanding of the subject.

Efforts have been made to include the topics covered in the commerce, management and engineering syllabus of various Indian universities to serve as a ready reckoner to the students as has been tested through deliberations in the form of lectures in the class-room over a considerable period of time.

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