Hansa Customer Equity Private Limited

Building a customer-centric company means knowing what your customers want, and how they are searching and discovering products and services they are seeking. Customer Centricity also calls for strategic technology investments that enable customer reach your company when they need it, where they need it.

Customer Strategy Consultants at Hansa Cequity, study your customers from the outside, your technology investments and processes from the inside to help you create a customer first strategy for your business.

Technology is disrupting how customers do business with companies today. Businesses are awash with data across various channels and touchpoints. Using smartphones and always-on internet-connected devices, customers can access reviews, ratings, and reports about the products they are about to buy. Also, post-purchase experiences have become as important as pre-purchase discoveries. How do then companies stay engaged with people who are constantly searching and discussing product and brand related information?

Hansa Cequity’s Customer Consulting Practice helps companies lay the foundation of a customer strategy using data, technology and analytics. Technologists working with sociologists, ethnographers, analysts and digital marketing specialists are helping our clients find ways to connect and engage with their active, always-connected customers.

Through solutions like CMM (Customer Marketing Maturity Assessment), CJM (Customer Journey Maps), our consultants help companies build the right customer strategy and experience blueprint.

Marketing is changing. What was once a right-brain business with TVCs, above-the-line communication and below-the-line promotions and events, it is increasingly becoming a technical discipline with more and more data and technology getting embedded in marketing. There is a lot more left-brain thinking that is getting added to marketing discipline. There is a need for a whole-brained marketing team that can imagine ideas, think process, implement technology and manage customer engagement. Hence, the term MarTech. The blending of traditional marketing, CRM, digital, mobile and customer experience-based engagement technologies. Everything that’s got to do with digital marketing, social media, app and mobile-based marketing has elements of MarTech built into it.

Our team of marketing solution consultants, technologists, data management, data science and campaign management specialists are working with some of the world’s leading MarTech platforms and solutions.

Hansa Cequity’s MarTech services team helps marketers take advantage of tools and technologies that help forward thinking companies radically transform the way they market to prospects and customers. Our teams have been certified to work on specialised MarTech platforms that companies like Adobe, IBM, Oracle, Lotame etc. to name a few. We also work with a slew of lesser known companies and a host of start-ups who have developed an interesting mix of technology-led marketing solutions.

We deliver and manage millions of intelligent customer engagement and interactions, using these evolved MarTech platforms with a combination of left brain logic & science and right brained strategy & intuition. From imagining advanced data management & analytics solutions, customer engagement techniques and delivering highly technical 1-to-1 omni-channel marketing campaigns, you will find your ideal partners in Hansa Cequity. 

Data-driven decision making has gone mainstream. If everyone is “data driven” what sets the real practitioners of data-driven decision making stay ahead from the others?

At Hansa Cequity, we are helping technology and data-led leaders gain maturity in the way they put their data to use by integrating data from multiple sources. With our CequitySnapshot™ Customer Single-View framework, data from multiple different sources can be quickly integrated to build complex customer data-marts.

We are also help companies build data-lakes combining structured first party data, data from secondary sources and noisy and often unstructured data from third party sources to build a strong technology foundation for customer insights.

Data, they say, is the new oil. Just about every kind of human, animal and machine led activity generates some form of capturable data. Companies like Google, Facebook, Twitter has generated billions of dollars in revenue by finding ways to collect, manage, store and use customer data.

Technology specialists at Hansa Cequity have built both server and cloud-based platforms to capture, clean, catalogue, enrich, and manage rich customer databases. Our proprietary data models can offer value adds like PIN codes, geo tags, ethnicity tags, digital and social media overlays to continuously enrich and improve customer profiles.

Mature marketers are seeing the need to tear down the silos that exist between teams that work in paid media and those who are driving prospect and customer engagement. So, the coming together of the two is only logical.

At Hansa Cequity, we are working closely with marketing teams that see value multipliers in narrowing the gap between the two areas. With technology enabling the coming together of the two areas, the outcomes of the Adtech and Martech merger will create a new kind of a data-driven digital marketer.

As technology has evolved, it has transformed the business and with it the customer experience. Digital data has given businesses a deeper understanding of customers and allowed them to provide tailor-made solutions and services. By analysing and understanding what works in the digital and social space, specialists at Hansa Cequity create content that is differentiated, personalised and engaging.

Online conversations and queries throw up opportunities to build, manage and improve business processes. We have innovated beyond plain vanilla SEM by connecting them to existing customer data sets and building lookalikes. Our Search Engine Optimisation (SEO) / Online Reputation Management (ORM) services pick out variables from customer data to build accurate meta-tags. Our Connected Management Platform (CMP) helps in audience-planning, optimise intent-based lead generation and provides insights on customer-intent in near real-time. 

We bring-in years of experience gained from traditional technology & analytics and infuse them in the work we do with digital engagement. We use digital software platforms to build personalized and contextual digital engagement and experiences.

Marketing has undergone a transformation in the last decade with ever-increasing digital & physical touchpoints. One-way communication from brands about product or service propositions have given way to meaningful dialogues between the customers and the brand.

In a hyper-competitive marketplace & increasingly commoditised product propositions, how you manage customer experience through a world-class digital experience platform can make a big difference to your revenue growth and business outcomes.