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Analytics

Pioneers in the industry, we offer Business Analytics, Descriptive Analytics, Predictive Analytics, Analytics Practice, Analytics Tools and Sales Analytics from India.

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Business Analytics

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While Business Intelligence models are usually used to answer queries, generate reports and notify alerts, Business Analytics uses advanced mathematical and statistical tools to answer deeper questions on underlying causes and trends. In other words, Business Intelligence tells you what is happening and Business Analytics explains why it is happening and what is likely to happen in the future.

ICRA Techno Analytics is one of the few IT companies with the statistical expertise to effectively analyze your business process data, identify key parameters, establish correlations and develop accurate predictive models to weigh alternate action plans. We can provide critical inputs to improve decision making, thereby saving costs and minimizing risks.

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Descriptive Analytics

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Analytics can be used to study historic data for insights into hidden correlations. It improves productivity, quality and also provides rare vital clues on consumer behaviour. It can reduce procurement costs and credit risks. For any large organisation it easily recovers its cost manifold and yields permanent benefits.

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Predictive Analytics

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Major management decisions often call for an assessment of future events or answers to 'What if' questions. Predictive analytics develops statistical models to enable clearer evaluation of trends and alternative scenarios. It also serves as an efficiency driver by utilizing optimizing techniques.

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Analytics Practice

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To improve business efficiency, statisticians have been able to develop complex algorithms which are now standard tools for data mining experts to help managers to take decisions based on hard facts rather than on gut feel.

The ICTEAS Business Analytics practice is designed to identify, analyze and create value from the significant business processes and data of your organization. Our statistical and modeling teams carry out Data warehousing, Reporting and Analytics using business intelligence, reporting and analytics tools which cleanse, transform, analyze and interpret data to discover past behaviour, predict future trends and analyze risks. Through the application of these processes, our clients gain better overall data management capabilities and are armed with the information with which to make proactive, knowledge-driven decisions.

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Analytics Tools

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Tools adopted by ICTEAS have more than 20 sophisticated techniques including neural networks, cluster analysis, classification, predictive methods and basket analysis. The final deliverables include reports and charts which help sales managers address their customers and market more effectively.

Our teams have expertise on Clementine, JMP, Minitab and Crystal Reports - a variety of popular business intelligence tools that cater to the uniqueness of data from the finance, healthcare, channel management, manufacturing and supply-chain industry.

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Sales Analytics

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Sales managers, who manage multiple products which are being sold across a large geographic market through multiple channels, spend huge resources to create a large data warehouse, which captures sales data to the last level of detail and provides them with views of the data in multiple dimensions.

In theory, these reports and analysis help to plan product and marketing initiatives for the future. But quite often, despite having the most updated sales data warehouse, it is not possible to understand why customer loyalty sometimes drops or sales fail to respond to marketing stimulus as expected. A few other common issues have been mentioned below.

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Solution

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Sales Analytics is a process that uses historical sales data with product and customer information as the starting point for data mining. The data is then analyzed to discover hidden patterns between the products or products and customers. This results in valuable insights to the manager about recurring patterns in products sold together, customer behaviour and loyalty, and directions for sales initiatives.

Further, if data on sale prices, product costs, past promotions, etc. are available then sophisticated data mining techniques used by ICTEAS reveal impact of current sales trends on margins, optimal mix for improving margins, impact of promotions customer segment-wise and plans for new promotions.

These are just a few of the areas where ICTEAS can help your managers take better actionable decisions and improve the bottom line.

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Spend Analytics

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Spend Analytics is a specialized branch of Business Analytics that focuses on improving visibility of procurement information. It is particularly useful for large multinational corporations, which frequently spend millions of dollars on a single item. Reported savings range from 5-45%.

In such organizations conventional expenditure analysis can prove misleading or incomplete. For one, the data may be fragmented across a variety of systems. It may not be formatted or coded for easy classification. Vital items be differently described and categorized in different countries or even in the same country. For example 'computer', 'desktop', 'PC', 'laptop', 'server', etc. all refer to similar devices. One ICTEAS client saved about 10% on hardware procurement costs by simply identifying and consolidating purchases among a few international vendors.

Spend Analytics can be used to determine spend by commodities, products, services and suppliers. It can also identify and rank your critical suppliers to increase procurement efficiency and bargaining power.

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