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   IKON Marketing Consultants was established in 2001 by Founder and Chairman Azaz Motiwala-a highly experienced and professional marketing expert. IKON helps clients with expert advices and solutions on various areas of marketing to solve their marketing problems and achieve marketing objectives with sustainable business growth. IKON is one of the few marketing strategy consulting firms that specialized in developing and implementing results-oriented marketing strategy and plan for marketing in India and International Market. IKON provides expertise marketing solution with the added dimension and know-how to implement aggressive marketing strategies and plan that produce results. IKON's expert team consists of more than 30 highly qualified & experienced marketing professionals & Industry experts working on each consulting project with focus and dedication, delivers perfect solution that produce committed results. We have both functional and industry expertise as well as breadth of geographical reaches. Our Functional Expertise, Industry Experience, and Market knowledge allow us to tackle most difficult issues and serious challenges that no one else can.  + Read More

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Market Research Services
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Market Research Services

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Market research is an essential tool for developing viable strategies and plan, assisting management to take strategic decision and identifies opportunities available in market. IKON provides various market research solutions to Indian and foreign companies for their need of market research in India and global market. Whether to validate business idea and/or develop business plan, whether to enter in to new market and/or to develop strategies, our market research helps client in taking various strategic decision and develop marketing strategies. Our market research practice covers, Strategic Market Research Market Opportunity Assessment Study Industry Research International Market Research Consumer Research Competition Research Customer Satisfaction Survey While working on market research project for our clients, we first understand client's core need of market research and after proper counseling we help clients to prepare research objectives. Focusing on client's research objectives, we conduct market research project applying our inherent expertise and experience in strategic market research for broad range of industries, delivers clients with a detailed market research report with all analytical findings and conclusions, and recommendations. Methodology We conduct market research using primary and secondary research methodology to gather quantitative and qualitative data using wide network of primary and secondary sources to have relevant information and data. Primary sources include key personnel across leading industry players, industry associations, government officials, financial intermediaries and industry experts with whom our research analysts regularly interact to have latest developments and analyse its impact. Our secondary information sources include various national and international statistical offices, online databases and various national & international publication across wide variety of industries and geographic areas. Geographic Coverage We conduct market research across all geographic regions within India and Global market. We have wide network of research professionals and partners in Asia, US, Europe, Middle east and African countries enables us to conduct various market & industry research globally

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International Marketing Services
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International marketing is a serious issue for most growing companies in today's interconnected global economy. Whether to enter in to Global market or not, where to and how to, are the major questions for companies willing to expand into international markets.

IKON provides expert solutions to all those questions and help clients to expand in to international market with sustainable and profitable sales growth. We provide end-to-end solutions right from identifying the target market to developing entry strategies which gives client a rapid success in International Market.

Our international marketing consulting practice covers,

International Market Research

Our research experts conduct International market research to identify target market and market situation analysis that help clients in developing entry strategy. We have wide network of primary and secondary sources globally which enable us to conduct market research within any Global geographic location.

International Marketing Strategy

We help client in developing International marketing strategies including market entry strategy, positioning strategy, product strategy, pricing strategy and promotional strategy according to target market needs that helps client in entering and developing international market faster and with sustainable sales growth.

Implementation Support

We do not keep our clients in middle of the way but also help them to reach at the destination by providing strategy implementation support. Our experts work with client at each stage of strategy implementation to produce expected results and achieve objectives.

Our Implementation support services includes,

  • preparing action plan and controls

  • developing marketing organization structure

  • implementing and/or improving marketing automation systems

  • periodical sales & market analysis

  • training and motivating sales & marketing personnel

  • monitoring and supervising action plan

  • performance measurement

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India Entry Strategy Services
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India is the fourth largest economy of world witnessed unprecedented level of economic expansion, presents lucrative and diverse opportunities for foreign companies entering in India market. Indian GDP is likely to sustain growth of 8-10% in current decade which offers unique advantage to foreign companies targeting India market as their marketing and supply destination.

At IKON, we help clients in making successful India entry plan by providing cost effective solutions starting from idea validation to strategy implementation process.

Our India entry strategy services includes,

  • Identifying opportunities in Indian market

  • Formulating India Entry Strategy

  • Developing Business and Marketing Plan for India market

  • Strategy Implementation support


Over the past 10 years, IKON has served numerous foreign companies from wide variety of industries for their successful entry in India market. With having team of highly qualified and experienced strategy, research, legal and industry experts as well as branch/representative offices across major town in India (Delhi, Mumbai, Bangalore, Ahmedabad, Rajkot), IKON delivers solution under one roof to its clients for making winning presence in India

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Performance Management Services
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IKON's performance management practice helps clients to have consistently high performance by achieving business/marketing goals and objectives in effective and efficient manner. Only the people in the organization can implement the strategies hence we mainly focus on employee performance management and marketing performance management keeping in view the overall business and marketing strategies.

Marketing Performance Management

Marketing performance management includes, Marketing activity planning and scheduling, Establishing and maintaining marketing team accountability, Measuring results of marketing activities, Aligning marketing performance with financial aspect, Measuring customer value and Improve the efficiency and effectiveness of overall marketing activities.

Employee performance management

Employee performance management includes, Work planning and goal settings, Monitoring performance on continuous basis, Capacity development and enhancement, Rating performance periodically and Praising and rewarding good performance.

Our performance management practice covers,

  • Audit of existing performance management system and recommend changes

  • Train employees and managers in designing and developing actionable performance measurement indicators

  • Link Key Result Areas (KRAs) to mission and customer's requirements for effective strategic and planning

  • Developing the capacity of employees and managers to perform

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Marketing Strategy Services
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Developing a marketing strategy is vital for any business. Without one, all efforts to achieve marketing goal are likely to be haphazard and inefficient. IKON is specialized in developing and implementing results oriented Marketing Strategies that meet customer needs better than competitors and develop long-term and profitable relationships with those customers. IKON's marketing strategy consultants make in-depth analysis of client's current situation both in internal & external environment and collect relevant information of market trends, customer and competition to develop innovative and result oriented marketing strategies. Our marketing strategy practice includes, Business & Corporate Strategies Competitive Strategies Growth Strategies Segment & Target Market strategies Product & Brand Positioning strategies Product strategies Pricing strategies Promotional strategies Distribution strategies Implementation Support We do not keep our clients in middle of the way but also help them to reach at the destination by providing strategy implementation support. Our experts work with client at each stage of strategy implementation to produce expected results and achieve objectives. Our Implementation support services includes, preparing action plan and controls developing marketing organization structure implementing and/or improving marketing automation systems periodical sales & market analysis training and motivating sales & marketing personnel monitoring and supervising action plan performance measurement

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Marketing Audit Services
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Marketing Audit Services

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Marketing Audit is a systematic analysis of each element of company's marketing activities and efforts focusing marketing strategy and plan to determine how well and cost-effectively each element helps to meet overall business goals.

IKON's Marketing Audit services provides client with comprehensive, objective and accurate assessment on,

-Effectiveness of Marketing Strategy
-Appropriateness of the marketing organization
-Competencies of management
-Efficiency of marketing operations

....and recommend the courses of action to be taken to make marketing strategies and plan more effective and result oriented.

While conducting marketing audit, we mainly focus on analysis and assessments of Internal and external environment of clients, and within that marketing strategy, marketing organization, marketing systems, marketing productivity, marketing functions and financial to carry out in-depth study of current situation of client's marketing plan and deliver clients with detailed report with conclusion and recommendations.

IKON has been involved in numerous marketing audit assignments for wide variety of industries which provided us unique insights into marketing problems, how they arise and how it can be solved.

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Branding Services
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Branding Services

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Branding is a key marketing issue for any company facing challenges to stand out amid competitors in today's market environment. Branding in the right direction is essential for any company, and this achieves one of the key management objective to increase corporate value.

Brand Consultant, IKON provide clients with Integrated branding solution covering brand strategy development, designing, communication, media strategy and brand marketing that gives client a clear and measurable competitive advantage over competitors and further resulted in creating brand awareness, stronger brand image, and lasting brand equity.

Keeping in focus client's corporate strategy and key elements of branding, we develop brand strategy that fits client's corporate and product personality. We develop integrated branding solutions firmly grounded in customer needs and objectives as well as in the company’s overall business strategy. Our design and communication partners further adds expertise to help clients with designing and communication solutions

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In today's competitive environment, for a company to gain competitive advantage, training needs to be viewed as a way to create intellectual capital.

We provide training in various business management areas and facilitate employees' learning for the job related competencies. These competencies include knowledge, skills and behaviors that are critical to successful job performance. Our goal behind management training for participants is to master the knowledge, skills and behaviors emphasized in training programs and to apply them to their day-to-day activities. Our training solutions are linked to strategic business goals and objectives of clients, uses an instructional design process to ensure that training is effective and compares/benchmarks the client's training initiatives against training programs of world best companies.

Features Of Our Management Training:

  • Standard as well as customized program design.

  • Highly engaging training program or workshops.

  • Training design & delivery by practicing consultants & trainers who are from premier b-schools and have rich industry experience.

  • Appropriate learning methodologies.

Partial list of Training Programs Includes.

  • Plan & Develop Marketing Strategy.

  • Marketing Strategy implementation and review.

  • Performance measurement of sales & marketing.

  • Can marketing & manufacturing co-exist? How firm should design their operation & marketing strategies?.

  • Role of Chief Marketing Officer in turbulent time.

  • Sustainable market leadership position.

  • Customer relationship management.

  • Service marketing excellence.

  • Customer delight & customer advocacy.

  • Strategies for website that generates business.

  • Cracking most difficult & challenging competitors.

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