the year 1914 place Kannauj, a town lesser known then in the northern annals of erstwhile British India, our forefather put a vision into being, laying the foundations of a fragrant future.He started formulating natural fragrances and since then family fed to the human passion for fragrances with quality and commitment. Then, during the early 50s, when perfumery industry was about to witness the advent of brands and marketing warfare in India,
Shri Ram Nath Mehrotra Ji (Jhallan Bhaiya), set up a small scale perfumery factory with the help of his four brothers under the name of Lalji Kedar Nath Khattri Perfumers.
The urge to create a business around consumer tastes and preferences led Jhallan Bhaiya to innovate quality products. His sagacity revolutionized the market of chewing tob acco, with the best and innovative tobac co perfume and soon he became renowned not only in the tob acco industry but even amongst the connoisseurs of toiletries,cosmetics and oriental perfumes all over India and the world.
Blending modernity, technology and tradition, Jhallan Bhaiya¿¿s grandson and son of Shri Rakesh Nath Mehrotra, brought the dawn of a new era - an era that saw a revolution.
Shri Rachit Mehrotra inherited qualities of high virtues, innovation and aspiration for being the best in the business. His in-depth knowledge of chemicals and also honorary Master¿¿s Degree in Chemical Engineering from Texas, USA, gave him the title of ¿¿next generation perfumer of India¿¿. He is credited with blending fragrances and flavors for various exquisite cosmetics, toiletries and mouth freshners. Continuing the era of innovation and quality, Mr Rachit Mehrotra set new benchmarks in Foods & Beverages Industry. His Innovative flavors are changing the way of Indian Foods & Beverages Industry.+ Read More
Nature of BusinessManufacturer
Year of Establishment1914
Legal Status of FirmSole Proprietorship (Individual)