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Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. that is called SEO.

PPC is an online advertising model in which advertisers can display ads for their goods or services when users searching for things online, enter relevant queries into search engines.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Email boosting is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It helps to build customer loyalty, trust in a product or company or brand recognition.

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services.

The Knowledge Graph is a knowledge base used by Google to enhance its search engine's search results with semantic-search information gathered from a wide variety of sources.