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Year of Establishment
Legal Status of Firm
Private Limited Company
Primary research is essential when data and information is deficient or there are no established sources of prepared market research for a particular market or industry. For new industries and evolving marketplaces, this is often the case. It is also a challenge to find such data where an industry is either very fragmented or extremely specialized. In these situations, Machintel's research analysts conduct primary research using a variety of tools like the phone, web, in-person executive interviews and the like.Executive Interviews
Machintel provides executive interview services to clients to assist with lead generation, pre-sales questionnaires, lead nurturing, post-sales services, data collection and generic or specialized surveys. These interviews are conducted either face to face or via video or voice, depending on the client’s requirements.
Well defined processes and protocols help campaign teams ensure that all executive interviews are conducted professionally and thoroughly to not only achieve the necessary goals for research and lead generation but also to enhance the branding of the client for their prospective customers.Computer Aided Telephone Interviews (CATI)
Computer-assisted telephone interviews are used to deliver high quality telephonic interviews which are backed by technology and processes to enhance the effectiveness and efficiency of interviews. Our specialized staff helps ensure that all quality and process parameters are met and that the interviews help achieve our clients’ goals and objectives.
The data collection aspect is closely monitored for both voice and data quality by separate teams specialized in these processes. About 10% of all completed interviews are monitored in real time via remote listening-in and on-screen verification as well.Client Reports
Clients usually use our reports to assist with:
Machinel has been promoting various formats of digital assets for leading advertisers and publishers across North America, UK and Europe, and the Asia Pacific region. The most popular digital assets promoted by Machintel include whitepapers, webinars, eBooks, research reports and case studies.
Digital asset promotion is an effective method for marketers to expand their reach. Advertisers and publishers contract Machintel to promote their content through Machintel's email creatives, newsletters, network of content clusters and communities; and through phone opt-ins.
• Content marketing remains a top priority for marketers in 2012-13
• 9 out of 10 organizations market with content marketing
• On average, B2B marketers employ eight different content marketing tactics to achieve their goals.
• Marketers, on average, spend over a quarter of their marketing budget on content marketing
• 61% B2B IT Marketers use whitepapers as a mode of customer insights
• 49% of the B2B IT Marketers use webinars, webcasts and podcasts as a lead generation tool
• White Papers: 19% Increase since 2011
• Blogs: 45% increase
• Case studies: 32% increase
• Videos: 36% increase
• Webinars/webcasts: 25% increase
Rising confidence in the effectiveness of content marketing seems to be spurring marketers to dedicate increasing budget allocations to this strategy. According to a study by the Content Marketing Institute, on average, 60% of respondents indicate that they plan to increase their content marketing budget over the next 12 months.Outsourcing the Content Marketing
As content marketing budgets increase, so too does the percentage of companies that outsource. Last year, only 55% of marketers used outsourcing in some capacity. This year, 62% of B2B marketers use a mix of insourced and outsourced content.
Machintel’s customer intelligence services provide organizations with insights to gain an in-depth understanding on how a potential customer operates, how they are structured, who are the key decision makers, their decision making process, who they currently purchase from as well as their future plans.
Additionally, Machintel’s account profiling offers comprehensive ‘infrastructure mapping’ to help technology vendors understand the current IT infrastructure of their potential customers.
Equipped with the Machintel profiled cccounts, IT vendors get a holistic overview of their prospects. This in turn helps them in offering customized solutions to their prospects rather than being positioned as a generic product or service provider.
Depending on the depth of the information your team requires, our team can determine the effort required to be spent for each account profile. The profiles can be customized to suit your specific requirements.
Our Strategic Account Profiling services range across the following areas:
For a company entering a new market, it is important to estimate the size of the market, the unmet need for products and services, the existing players in the market, the strengths and weaknesses of the competition, and other opportunities and threats in the market.
Machintel's Market Insights help organizations fulfil these research needs. Depending upon the research criteria, Machintel offers research – both at a primary level and secondary level - through its research analyst teams.
Machintel’s services are today utilized by leading corporates, business houses and research suppliers to successfully compile meaningful data into information that can be used for decision making.
The major benefits of Machintel’s customer intelligence services come from detailed account profiling through a series of research activities. This includes complex data mining, discussions with decision makers and purchase influencers at different levels within the target audience.
Machintel also helps organizations in bespoke, role-based, contact list building, data refresh, appends and CRM cleansing
Machintel Systems Private Limited
Olive Grove, Poolgate, Poolgate,
Pune-411001, Maharashtra, India