Customer Understanding
Customer Satisfaction Studies
Rs 2.5 Lakhs / UnitGet Latest Price
Measurement of Customer Satisfaction: Measurement of the soft variables like Customer Satisfaction, needs an objective and scientific approach. The complexities involved are:
- Each customer is different and intelligent segmentation is the key to understanding these individual customer needs
- Expectations are not static and change with changing environmental context of the customers
- Internal environments of the customers too make a significant impact on their expectation levels
- Expectations are influenced by what the competitor does
- Expectations are also influenced by Best of Best – even from different business sectors
- In an industrial (b2b) business context, Purchase is decided by a different hierarchy in the company and the products and services are used by different people within the customer organizations.
View Complete Details
Customer Behaviour Studies
Rs 2.5 Lakhs / UnitGet Latest Price
The study of consumers behaviour helps firms and organizations improve their marketing strategies by understanding issues such as how:
- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers).
- The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media).
- The behavior of consumers while shopping or making other marketing decisions.
- Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome.
- How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer.
- How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
View Complete Details
Consumer Insight
Rs 2.5 Lakhs / UnitGet Latest Price
View Complete Details
Consumer Research Services
Get Latest Price
Services Include | Demand Estimation, Sector Assessment, Market Development |
Mode of Service | Online |
Language | English |
Type of Service Provider | Individual Consultant , Research Company |
With many years of rich consumer and industrial experience, we are offering our excellent research services in different areas like marketing, social and consumer research that includes professional research services, brand promotion research services, qualitative & quantitative research services, business promotion research services, many more
View Complete Details
Consumer Behaviour Studies
Get Latest Price
Mode of Service | Online |
Language | English |
Type of Service Provider | Individual Consultant , Research Company |
The study of consumers behaviour helps firms and organizations improve their marketing strategies by understanding issues such as how:
- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers).
- The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media).
- The behavior of consumers while shopping or making other marketing decisions.
- Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome.
- How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer.
- How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
View Complete Details
Customer Experience Mapping
Rs 2.5 Lakhs / UnitGet Latest Price
The Customer Experience practice area is designed to help participants develop the key skills, behaviors and techniques needed to build a excellent customer experience.
The standard programs other than customized solutions that are offered under this practice area are:
- Stretch
- Customer Loyalty
- Creating Customers for Life
- Customer Service Excellence
View Complete Details
Customer Quality Assessment
Rs 2.5 Lakhs / UnitGet Latest Price
View Complete Details
- Developed and Managed by IndiaMART InterMESH Limited