Market Mindsets Consulting

The telephonic Interviews are fundamental to researching business-to-business markets. Our in-house telephone unit includes dedicated CATI-stations. CATI interviews are particularly suitable for highly structured questionnaires, In short, CATI interviewing increases the speed and accuracy of carrying out telephone interviews by controlling the sample, quotas and questionnaire flow that ultimately results in lower costs which will be passed on to the client.

In-depth interviews (IDI) are most often conducted one on one basis. It is an unstructured interview, or conversation. These interviews are conducted over the phone or face to face. These interviews are applicable in both business to business and general consumer market research. In the business to business market respondents would include executives, owners, managers, opinion leaders and specialists. In the consumer market a respondents would be of the top 20% of consumers (by purchase rates) of the product or service.

In-depth interviews (IDI) are most often conducted one on one basis. It is an unstructured interview, or conversation. These interviews are conducted over the phone or face to face. These interviews are applicable in both business to business and general consumer market research. In the business to business market respondents would include executives, owners, managers, opinion leaders and specialists. In the consumer market a respondents would be of the top 20% of consumers (by purchase rates) of the product or service.

Data preparation and analysis are an integral part of our service offering. We can provide all elements of data processing from data collection, data entry to coding and tabulation. Our tabulation services is also available as a separate service for tabulating data collected independently that can also be prepared and exported for further analysis in many formats including, Microsoft Excel, SPSS or SAS.

We assist in building your projects right from initial concept, product & service development till its execution as in one stop solution for all your requirements till its implementation. Our client base consists of public and private sectors, our offerings ranges from conception, market segmentation, marketing ideas and strategy deployment to the implementation.

Market Mindsets has carried out training on a wide variety of market research topics. Our training can take the form of prescribed public training courses and one-on-one training sessions or even subjects can be tailored specifically to your company’s internal training needs.

Market Mindsets has carried out training on a wide variety of market research topics. Our training can take the form of prescribed public training courses and one-on-one training sessions or even subjects can be tailored specifically to your company’s internal training needs.